The healthy and sustainable online grocer taps
Instacart's Carrot Ads solution to help brands connect with
consumers throughout their shopping journey
LOS ANGELES and
SAN FRANCISCO, Sept. 10,
2024 /PRNewswire/ -- Thrive Market, the healthy and
sustainable online grocery store carrying a curation of organic,
non-GMO and health-conscious products, today announced its new
retail media network in partnership with Instacart (NASDAQ: CART),
the leading grocery technology company in North America. After growing to more than 1.5
million members, Thrive Market will leverage Instacart's Carrot Ads
solution to create a more personalized member experience, and drive
value for the high-quality and sustainable brands on its
platform.
"Thrive Market's personalized experience makes
healthy living more accessible," said April
Lane, Thrive Market's Chief Merchandising Officer. "This
partnership redefines how our members can find products that fit
their family's needs, reducing the cognitive load and making
shopping easier with Instacart's Carrot Ads Solution."
Carrot Ads extends Instacart's ad technology and
sales capabilities to support retail partners, like Thrive Market,
in building and growing their own retail media networks on their
owned websites and apps.
"Retail media has emerged as one of the ad
industry's fastest growing media channels because of its
performance for advertisers and personalization for consumers.
We're proud to extend our ad technology to Thrive Market and bring
their vision for a retail media network to life with Carrot Ads.
Our new partnership will offer brands of all sizes a powerful,
scaled ad platform to connect directly with Thrive Market's engaged
audience," said Instacart's Chief Business Officer Chris Rogers.
Using Carrot Ads, brands can meaningfully connect
with Thrive Market's members, introducing relevant products and
simplifying the purchase process to enhance their shopping
experience. Brand partners will be able to target specific
campaigns to consumers shopping on Thrive Market's website,
enabling them to drive measurable growth. Brands will be able to
access self-service tools to easily set up, manage, and monitor
their campaigns, as well as optimized bidding options to drive
specific business goals like acquisition and sales. These
self-service capabilities are particularly important for many
up-and-coming emerging brands available on Thrive Market.
Advertisers will also have access to critical metrics including
attributed sales, return on ad spend (ROAS), and more.
Brands will be able to run campaigns leveraging
Instacart's sponsored product and display advertising solutions on
Thrive Market's website and app. Sponsored product ads help brands
drive sales throughout the shopping experience, and display ads
allow brands to showcase engaging creative, driving product
discovery as consumers are actively building their baskets. This
offers Thrive Market members seamless access to high-quality
products curated to match their needs in the right place, at the
right time.
Today's announcement also expands the
opportunities for brand partners by:
- Maximizing Reach and Exposure Seamlessly: Brands
already running Instacart Ads campaigns will automatically and
seamlessly extend their reach to include Thrive Market's ecommerce
experience, enhancing exposure and engaging more relevant
audiences.
- Unlocking New Opportunities for Innovative
Brands: Known for its health-conscious and high-quality
products, Thrive Market, together with Carrot Ads, provides a
valuable platform for emerging brands to grow awareness and inspire
trial among consumers.
Carrot Ads capabilities on Thrive Market will be
available to brands in the coming months.
About Thrive Market
Thrive Market, Inc.
was founded in 2014 with a mission to make healthy and sustainable
living easy and affordable for everyone. As an online,
membership-based market (around 1.5M
members), Thrive Market delivers the highest quality, healthy, and
sustainable products at member-only prices. At the same time, every
annual membership sponsors a free membership for a student,
teacher, veteran, nurse, first responder, or a family in need.
Thrive Market carries a hyper-curated catalog of organic and
non-GMO products and offers 90+ filters and values, allowing you to
shop by diet and lifestyle. The brand's social impact arm, Thrive
Gives, has raised more than $16M
since its inception to fund food access and environmental
sustainability causes. Thrive Market has been carbon neutral since
2014; in 2020, it became the largest online grocer in the U.S. to
be a Certified B Corporation, and in 2023, it converted to a Public
Benefit Corporation. In 2024, after nearly a decade of advocating
and working with the USDA, Thrive Market became the first
online-only grocer to accept SNAP EBT online. Visit
ThriveMarket.com or follow @ThriveMarket to learn more.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and
retailers to transform how people shop. The company partners with
more than 1,500 national, regional, and local retail banners to
facilitate online shopping, delivery and pickup services from more
than 85,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information, visit
www.instacart.com/company, and to start shopping, visit
www.instacart.com.
For anyone interested in becoming an Instacart
shopper, visit https://shoppers.instacart.com/.
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SOURCE Maplebear Inc. dba Instacart