GAN PLC Digital marketing agency & senior exec appointment (6764L)
April 20 2018 - 9:39AM
UK Regulatory
TIDMGAN
RNS Number : 6764L
GAN PLC
20 April 2018
LONDON STOCK EXCHANGE (LSE): GAN | IRISH STOCK EXCHANGE (ISE):
GAME
GAN opens Digital Marketing Agency in Tel Aviv, Israel
Appoints senior executive Meir Deutsch, formerly of William Hill
Online
London & Dublin | April 20, 2018: GAN plc ("GAN" or the
"Company"), an award-winning developer and supplier of
enterprise-level B2B Internet gaming software, services and online
gaming content in the United States, has opened 'GAN Digital', an
in-house marketing agency to provide digital user acquisition &
retention services to selected GAN clients worldwide. Operations at
GAN Digital will be led by experienced senior digital marketing
executive Mr. Meir Deutsch who joins GAN from William Hill Online
and will serve as the Managing Director of GAN Digital.
Marketing services by GAN Digital are anticipated to commence in
Q2 2018 focused on driving user acquisition and retention of real
money Internet gaming customers in diverse regulated European
markets.
Highlights
-- Proven European digital marketing experience on-boarded
within GAN's enterprise and offered as an incremental service to
selected clients of real money Internet gaming.
-- Widens the strategic scope of ancillary services available to
GAN's operator clients worldwide.
-- Formerly the Head of Marketing Planning, Operations & CRM
at William Hill Online, Mr. Deutsch brings more than a decade of
digital marketing experience to GAN, together with a deep
understanding of Internet gaming marketing and associated
investment strategies.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
"Bringing proven real money Internet gaming marketing experience
to GAN's current and future clients is an increasingly important
strategic aspect of GAN's US market position as a provider of both
our enterprise Platform for Internet gaming together with ancillary
marketing services to support client success. We're delighted to
announce the formal opening of GAN Digital in Tel Aviv,
long-established as a hotbed of marketing innovation and Internet
gaming expertise."
Meir Deutsch, Managing Director of GAN Digital commented:
"After more than six years building William Hill Online and
investing substantial marketing capital for one of the UK's largest
and best-known brands, GAN offers the exciting opportunity to bring
online new challenger brands in Europe designed to leverage
land-based casino properties in the US. Tel Aviv remains one of the
world's pre-eminent centers of digital marketing technology and
offers the intellectual capital required to build substantial
Internet gaming businesses online for our clients."
For further information please contact:
GAN US Investors: The Equity
Group
Dermot Smurfit Adam Prior
Chief Executive Officer aprior@equityny.com
+44 (0) 20 7292 6262 212.371.8660
dsmurfit@GAN.com
UK & Ireland Investors:
Walbrook PR
Paul Cornelius
GAN@WalbrookPR.com
+44 20 7933 8780
Davy (Nominated
Adviser, ESM Adviser
and Joint Broker)
John Frain / Barry
Murphy
+353 1 679 6363
Liberum (Joint
Broker)
Neil Patel / Cameron
Duncan
+44 (0) 20 3100
2000
GAN | Overview
GAN is a leading B2B supplier of Internet gaming enterprise
software-as-a-service solutions to the US land-based casino
Industry. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAN
The Company has developed an Internet gaming enterprise software
system, GameSTACK(TM), which it licenses principally to land-based
US casino operators as a turnkey technology solution for both
regulated real-money and/or virtual Simulated Gaming. GAN has
thirteen (13) clients of Simulated Gaming principally in US; two
(2) clients of real money Regulated Gaming in New Jersey; one (1)
client of real money Regulated Gaming in Pennsylvania; and ten (10)
clients of real money Regulated Gaming in Europe.
The Internet Gaming System, developed in London under a UK
Gambling Commission license, is certified to the highest technical
standards currently required by gaming regulators.
In April 2017 GAN was granted a Casino Service Industry
Enterprise license by the New Jersey Division of Gaming Enforcement
being GAN's first privileged gaming license in the United
States.
For more information please visit www.GAN.com
FAQ's about GAN's real money online Regulated Gaming
-- Soft-launched in December 2017, marketing of WinStar.com will
commence in Q2 2018 led by GAN Digital in Tel Aviv. WinStar.com is
fully-licensed in Alderney & the UK offering an innovative new
Internet gaming experience to residents of fast-growing regulated
Internet gaming markets in Europe.
-- Real money online Regulated Gaming for GAN comprises
wholly-regulated and US-compliant Internet gaming where end user
players resident in wholly-legal jurisdictions deposit & wager
real money while playing casino games online. GAN received its
first full US gaming licence in April 2017 awarded by the State of
New Jersey. GAN's Regulated Gaming business activities are centred
on the UK and Italy in Europe and the State of New Jersey in the US
with preparations for real money regulated Internet gaming in
Pennsylvania already underway following the passage into law of
enabling legislation on October 30, 2017.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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