Santa.com Wraps Up 2023 Christmas Season With Gains Across Several Key Visitor Metrics
January 29 2024 - 9:00AM
Grom Social Enterprises, Inc. (NASDAQ: GROM), and Curiosity Ink
Media, its original storytelling and Intellectual Property
(IP)-generating subsidiary announced that Santa.com – its
high-utility e-commerce and editorial site designed to guide
consumers through the busiest and most stressful time of the year
(the Christmas season) – saw double- and triple-digit growth across
several key metrics for the 2023 holiday season. The cumulative
results were shared today by Savannah Brentnall, whom Grom and
Curiosity Ink Media installed last spring as General Manager to
lead all facets of the Santa.com digital platform.
For 2023, the site
welcomed advertising and marketing partners for the first time.
Santa.com’s editorial features on holiday entertaining and recipes
and its carefully curated Gift Guides helped fuel an 82% increase
in orders and a 71% spike in revenue. Additionally, Santa.com saw a
nearly 700% increase in social media audience growth and a 170%
increase in social impressions over 2022.
“The growing appeal of
Santa.com proves that not only do today’s consumers appreciate
editorial perspective, but they also want help choosing the perfect
gifts for their loved ones,” explains Brentnall. “The overall $222
billion spent online by US consumers this season proves that there
is room for more e-tailers like Santa.com and we intend to use this
year’s findings to inform our growth strategy for Christmas 2024
and beyond!
Stay up-to-date with
the latest from Santa.com by visiting the website and following
them via @OfficialSantaDotCom on Instagram, Facebook, TikTok,
Threads, Pinterest, and YouTube. For more information about
Curiosity Ink Media, visit the company’s website at
CuriosityInkMedia.com, and follow them on Instagram and
Facebook.
About
Curiosity Ink MediaCuriosity Ink Media is the original
storytelling and Intellectual Property (IP)-generating subsidiary
of Grom Social Enterprises, Inc. Fueled by imagination, creativity
and a clear focus on commercial franchise potential, the
Hollywood-based kids and family entertainment group specializes in
feature films (Santa.com, The Pirate Princess,
Thunderous); linear and streaming series (Cats vs
Pickles, Hey Fuzzy Yellow, Denver the Last Dinosaur);
publishing (Baldwin’s Big Adventure, PAW Patrol:
Pawsome Puppets), digital and e-commerce platforms
(Santa.com); franchise-building and licensing
partnerships (Cats vs Pickles, VS World, Denver the Last
Dinosaur). Curiosity Ink Media’s library of entertainment
properties is designed to amass ongoing value for the company and
its partners.
About Grom
Social Enterprises, Inc.Grom Social Enterprises, Inc. is a
growing social media platform and original content provider of
entertainment for children under 13 years of age, which provides
safe and secure digital environments for kids that can be monitored
by their parents or guardians. The Company has several operating
subsidiaries, including Grom Social, which delivers its content
through mobile and desktop environments (web portal and apps) that
entertain children, let them interact with friends, access relevant
news, and play proprietary games while teaching them about being
good digital citizens. The Company owns and operates Top Draw
Animation, which produces award-winning animation content for some
of the largest international media companies in the world. Grom
also includes Grom Educational Services, which has provided web
filtering services for K-12 schools, government and private
businesses. For more information, please visit
https://gromsocial.com.
Forward-Looking StatementsThis press release
contains statements, which may constitute “forward-looking
statements.” Those statements include statements regarding the
intent, belief, or current expectations of Grom and members of its
management team as well as the assumptions on which such statements
are based. Such forward-looking statements are not guarantees of
future performance and involve risks and uncertainties, and that
actual results may differ materially from those contemplated by
such forward-looking statements. Important factors currently known
to management that may cause actual results to differ from those
anticipated are discussed throughout the Company’s reports filed
with the Securities and Exchange Commission which are available at
www.sec.gov as well as the Company’s website at www.gromsocial.com.
The Company undertakes no obligation to update or revise
forward-looking statements to reflect changed assumptions, the
occurrence of unanticipated events, or changes to future operating
results.
Media
Contact:Paul WardGrom Social Enterprises,
Inc.Paul@Gromsocial.com
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