BEIJING, June 9, 2018 /PRNewswire/ -- iQIYI
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service
in China, announced the launch of its "Change Plus" online
wallet in partnership with aiBank. The announcement further
illustrates iQIYI's continuous efforts to improve user experience
for its members and explore new growth opportunities by creatively
integrating entertainment and financial services.
iQIYI's "Change Plus" online wallet allows users to enjoy
new membership benefits. Users who deposit a certain amount of
money on iQIYI can enjoy all of iQIYI's VIP membership services and
can deposit or withdraw their money at any time they want. They
will be able to enjoy the benefits of VIP membership for as long as
they keep money saved on "Change Plus".
Users who deposit money in "Change Plus" can also enjoy a steady
return on their savings and receive interest on their deposits in
accordance with China's unified
current interest rate.
iQIYI also plans to further expand various member services via
"Change Plus" in the near future, including reward-giving rights on
live streaming platforms Qixiu and voting privileges for iQIYI's
hit variety shows such as The Rap of China.
Liu Wenfeng, chief technology officer of iQIYI, said: "iQIYI's
analysis of big data provides accurate insights into the behavior
and preferences of consumers, helping integrate finance services
with our entertainment platform and expand our user base to include
high-net-worth members."
Yang Xianghua, senior vice president of iQIYI, said: "On top of
iQIYI's nine major monetization capabilities, Change Plus is a key
example of new efforts by iQIYI to innovate new monetization
solutions and acquire members."
aiBank, jointly established by China CITIC Bank and Baidu, is
the first financial institution to partner with iQIYI's "Change
Plus" online wallet. With DNA combining Internet and finance, the
inclusive financial service platform benefits from an in-depth
understanding of users and financial products, providing financial
services such as payment and savings to iQIYI users.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company") is an innovative market-leading online
entertainment service in China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please
visit http://ir.iQIYI.com.
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SOURCE iQIYI, Inc.