BEIJING, June 16, 2018
/PRNewswire/ -- iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, today announced it had been awarded
broadcasting rights for all four golf majors – professional
golf's most important annual tournaments, making iQIYI the largest
source for professional golf live streaming and video information
in China.
iQIYI was awarded online broadcasting rights for the prestigious
US Open golf tournament, having previously acquired the rights to
stream golf's other three "Major Tournaments"-- Masters, The Open
and PGA Championship. Combined with iQIYI's comprehensive
coverage agreements with multiple golfing bodies such as PGA Tour,
WGC-HSBC World Golf Championship and PGA Tour China, the addition
of US Open cements iQIYI's position as the pre-eminent broadcast
platform for Chinese golf fans.
The US Open will air on iQIYI Sports from June 14 to-18 and will be available on PC/Mac,
mobile, tablet and Smart TV versions of the iQIYI app. The coverage
will feature exclusive Chinese language commentary and analysis
from a selection of pro-golfers, coaches, referees and journalists.
iQIYI has also arranged an on-site ENG group to conduct interviews
with players at the tournament, providing Chinese golf fans with an
unparalleled quality of live sports coverage which is in-depth,
entertaining and easily accessible.
In the digital age, increasing numbers of sports fans are
turning away from traditional TV and radio networks and looking to
internet platforms, which can provide them with coverage of their
favorite sports. Since its launch in August
2012, iQIYI Sports has continued to expand the options
available to Chinese sports fans, having signed multiple
broadcasting agreements with sporting authorities including those
from the worlds of golf, tennis, American football, wrestling,
extreme sports and more. At the end of 2017, selected sports
tournaments, along with other premium shows and movies, has become
a part of iQIYI's paid content offering, which ensures viewers
receive content of the highest quality and maximizes iQIYI's
ability to monetize newly acquired content.
"We are delighted to welcome the US Open to iQIYI Sports'
rapidly growing universe of international sports coverage,"
said Geng Danhao, senior vice president of iQIYI.
"International sports organizations are coming to realize the
importance of the Chinese market, and with such a high percentage
of sport watched online, iQIYI is the ideal platform to connect
with a mass Chinese audience. Viewers choose iQIYI because of the
breadth of our selection and richness of our user experience. We
look forward to providing Chinese sports fans with an increasingly
diverse selection of live and on demand sport from all corners of
the world."
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SOURCE iQIYI Inc.