BEIJING, July 27, 2018 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced that its smash hit online rap
competition show "The Rap of China" is being broadcast simultaneously to
audiences outside of the Chinese mainland in Malaysia and Hong
Kong.
Thanks to collaboration with Malaysia's leading content and consumer
company Astro and Hong Kong's
largest paid subscription TV network Now TV, overseas fans of
Chinese rap can now enjoy the program as soon as it is broadcast on
the mainland. The hit show will be aired in a primetime spot on
Astro Quan Jia HD and on Now TV NowJelli Channel.
"The Rap of China" joins one of
iQIYI's other well received variety shows "Hot-Blood Dance Crew" in
its successful expansion into overseas markets. "Hot-Blood Dance
Crew", a street dance themed competition show, was aired on
Malaysian Astro Quan Jia HD, Hong
Kong's myTV SUPER, Singapore's StarHub TV and the popular video
platform Rakuten Viki in the Americas. The popularity of iQIYI's
original content in non-mainland markets shows iQIYI's ability to
produce content which is attractive to audiences all over the
world.
In a first for the Chinese online video industry, iQIYI is
leveraging advanced streaming technology to ensure audiences in
Malaysia and Hong Kong can enjoy the show at the same time
as their mainland Chinese counterparts. Such overseas distribution
model is a creative way which is better than traditional solutions
including satellite transmission or transmitting content in advance
to external networks.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.