BEIJING, Dec. 28, 2018 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today
announced the release of "I, Actor", an innovative variety show
that follows the training of 59 promising young actors scouted from
agencies across China. The show
will link up with iQIYI's other variety shows to serve as a source
of outstanding new talent in China's entertainment industry.
With a star-studded judge and presenting team led by Chinese
actors He Jiong, Zhou Dongyu and Jing
Boran, and top-notch acting coaching given to participants
by Liu Tianchi, "I, Actor" seeks to fill a gap in the Chinese
entertainment industry, which currently lacks a streamlined process
for the cultivation of new talent. The up-and-coming actors will
receive professional training in all four major areas of
performance within 100 days, with winners granted the exclusive
opportunity to appear in an iQIYI original drama.
"'I, Actor' is China's very
first online variety program to showcase the training and
development of young actors, representing a new break for
China's entertainment industry,"
said Jiang Bin, Vice President at iQIYI. "The innovative
transformation of the acting training and casting process into
entertaining content serves to incubate talent, while also
providing further opportunities for IP development and monetization
of the content creation process."
As China's leading innovative
entertainment company, iQIYI continues to explore innovative
programming models and lead the development of the variety show
model in the market. In 2018 iQIYI delivered a number of high
quality and highly successful online variety shows including "The
Rap of China", "Hot Blood Dance
Crew", and "Idol Trainer", all of which have served as a platform
for new talent in China's
entertainment industry, and introduced new trends including hip hop
and street dance into Chinese popular culture. Building on this
diverse ecosystem of variety show content, "I, Actor" promises to
introduce viewers to another round of talent and enrich audiences
across China.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed diversified
monetization models including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.