Influence+United welcomes Chtrbox
September 23 2020 - 8:31AM
Influence+United charter member, IZEA Worldwide, Inc. (NASDAQ:
IZEA), today welcomed the leading influencer marketing company in
India, Chtrbox, to the expanding, global alliance.
Founded in 2016 out of Mumbai and Delhi, Chtrbox offers India’s
largest and most diverse network of influencers, from top
celebrities, digital stars, to microinfluencers, mom bloggers and
campus-based creators.
“India has a population of 600 million, socially-native young
adults – and they’re set to change the advertising world,” said Ted
Murphy, IZEA Chairman and Chief Executive Officer. “Companies both
new and old have recognized that their brand is no longer what they
tell their consumers. Instead, it is what consumers tell each other
it can be through influencer marketing. Nowhere is this more
demonstrable than in India through the leadership of Chtrbox
driving the Creator Economy to new heights. Having access to this
rapidly growing, innovative country is central to
Influence+United’s mission.”
"Increasingly, brands are looking at India for their next wave
of growth. Nailing a solid influencer strategy is key in today's
digital world, and we're glad to be a part of this alliance to
ensure that storytelling happens seamlessly across borders,” said
Pranay Swarup, CEO & Founder of Chtrbox.
The Influence+United alliance seeks to take the stress of
globalization and streamline the entire executional journey -- from
proposal to results -- for the world’s foremost companies. The
alliance will serve as the easiest way to execute a unified
influencer marketing campaign with trusted leaders who are
localized in presence, but global in scope.
Influence+United, IZEA, Buzzoole, and Chtrbox plan to formally
welcome additional partners in subsequent announcements. Details
pertaining to those members will be made public through newswire,
online press center, and companies’ social media channels.
# # #
About Influence+UnitedInfluence+United is the
leading, global Influencer Marketing alliance designed for modern
brand marketers. Our member companies work side by side to
seamlessly develop actionable and localized campaign concepts,
strategies, and investment approaches that provide the expertise
and scalability required across the creator economy.
Founded in September 2020, Influence+United seeks to bring
together the foremost companies from the Influencer Marketing
industry around the world. Collectively, the alliance has exposure
to over 3 billion global citizens and geographical expertise for
over 90% of multi-continent brand organizations.
More information can be found on the alliance’s website:
http://influence-united.com
# # #
Safe Harbor StatementThis press release
contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. Forward-looking
statements, which are based on certain assumptions and describe our
future plans, strategies and expectations, can generally be
identified by the use of forward-looking terms such as
“anticipates,” “believes,” “estimates,” “expects,” “intends,”
“may,” “plans,” “projects,” “will,” “would” or other comparable
terms. Examples of forward-looking statements include, among
others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks and
uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no obligation to
update any such forward-looking statements to reflect actual
results or changes in expectations, except as otherwise required by
law.
Martin Smith
IZEA Worldwide, Inc.
Phone: +1 (407) 543-6100
Email: investors@izea.com
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