Kraft Heinz Launches ‘Feed Your Family, Feed the World’ Program to Help Fight Global Hunger
April 25 2017 - 8:30AM
Business Wire
Company Leverages Power of Brands, Retailer
Partnerships and Social Media to Donate up to 20,000 Meals a Day to
Rise Against Hunger
In support of its Vision “To Be the Best Food Company, Growing a
Better World,” The Kraft Heinz Company (NASDAQ: KHC) today
announced a new program inviting shoppers to join the fight to end
global hunger by supporting their favorite brands. Through
participation at retail stores and on social media, select brands
will donate up to 20,000 meals each day to Rise Against Hunger, an
international hunger relief organization that delivers food and aid
to the world’s most vulnerable populations.
The program, known as “Feed Your Family, Feed The World,”
leverages signature brands from the Kraft Heinz product portfolio
including Kraft, Heinz, Capri Sun, Oscar Mayer, Maxwell House,
Country Time and Philadelphia, to drive meal donations.
“At Kraft Heinz, we pride ourselves on providing consumers with
delicious, nutritious foods, yet we know so many people around the
world still go to bed hungry every night,” said Nina Barton, Senior
Vice President of Marketing, Innovation and R&D at Kraft Heinz.
“’Feed Your Family, Feed The World’ is an opportunity for everyone
to make an impact in the fight to end global hunger by simply
feeding their own families and shopping their favorite brands.”
How it Works
Kraft Heinz will automatically donate 15,000 meals each day of
the program, with an additional donation of up to 5,000 meals
dependent on social media participation.
Fans nationwide can give a meal through “Feed Your Family, Feed
The World” during the program timeframe (April 25-May 15, 2017) by
engaging on social media in the following ways:
- Retweet a featured recipe shared daily
on @kraftrecipes Twitter using #feedtheworld2017
- Incorporate Kraft Heinz brands into
everyday photos using the “Food Your Photo” generator, found at
www.KraftRecipes.com/feedtheworld
- Snap and share a photo with one of the
Kraft Heinz mascots in New York April 26-27 on Twitter, Facebook or
Instagram using #feedtheworld2017 #donate
- Participate in on-the-ground “Feed Your
Family, Feed The World” regional events and activities with retail
partners and the iconic NUTmobile and Wienermobile
Kraft Heinz beloved brand mascots – Kool-Aid Man, Mr. Peanut and
the Ketchups – will take over Times Square in New York City on
April 27 to kick off the program, canvassing for a great cause and
encouraging fans to donate a meal by snapping and sharing photos,
which will then be projected seven stories high on the NASDAQ
building.
“Hunger affects nearly 800 million people around the world, and
it doesn’t have to exist,” said Rod Brooks, President and CEO of
Rise Against Hunger. “By working together, we can end hunger in our
lifetime. Thanks to Kraft Heinz, we can all be involved in
providing life-changing nutrition by taking a few simple
actions.”
In addition to engaging fans on social media, Kraft Heinz will
work with retail partners to drive awareness for the program at all
points of sale through in-store displays, special offers and local
events.
For more information, mealtime inspiration, to donate a meal
using the Kraft Heinz “Food Your Photo” generator and track
donations on an interactive heat map in real-time, visit the “Feed
Your Family, Feed The World” content hub:
www.kraftrecipes.com/feedtheworld and follow Kraft Recipes on
Twitter with @kraftrecipes.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food
and beverage company in the world, with eight $1 billion+ brands. A
globally trusted producer of delicious foods, The Kraft Heinz
Company provides high quality, great taste and nutrition for all
eating occasions whether at home, in restaurants or on the go. The
Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun,
Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com.
ABOUT RISE AGAINST HUNGER
Rise Against Hunger (formerly Stop Hunger Now), an international
hunger relief organization based in Raleigh, N.C., works to
implement immediate and long-term solutions to hunger worldwide.
With program locations in 20 U.S. cities and five international
offices, Rise Against Hunger has engaged volunteers to package more
than 318 million nutrient rich meals for distribution to 74
countries around the globe. To find out more about Rise Against
Hunger’s efforts to end hunger worldwide, please visit
www.riseagainsthunger.org.
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version on businesswire.com: http://www.businesswire.com/news/home/20170425005508/en/
The Kraft Heinz CompanyCaroline Krajewski,
847-646-2567Caroline.Krajewski@kraftheinzcompany.com
Kraft Heinz (NASDAQ:KHC)
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