TownNews, top digital content management system (CMS) provider for media organizations, rebrands as BLOX Digital
February 06 2023 - 7:00AM
TownNews, the Software as a Service (“SaaS”) division of Lee
Enterprises, Inc. (NASDAQ: LEE), today launched its new name and
brand identity, BLOX Digital. Additionally, BLOX Digital unveiled a
refreshed and expanded mission to empower content producers across
industries to connect with their worldwide audiences at scale, and
continually transform to achieve their business goals.
The name BLOX Digital is a nod to its flagship SaaS solution,
BLOX CMS, which supports approximately 26% of the news content
management market, a leading position among CMS software providers.
Media organizations rely on BLOX Digital to provide the key
building blocks of their digital growth strategies – technology
solutions, services, and guidance – that help grow new revenue,
expand and engage audiences, and streamline content creation and
distribution.
“We have grown tremendously and profitably for nearly 35 years,
and today, our leading technology powers more than 2,000 news
sites, boasting 6.8 billion annual pageviews, two million paying
subscribers, and six million email subscribers,” said Brad Ward,
Chief Executive Officer of BLOX Digital. “Content producers today
need a strong partner to support their ongoing digital
transformations, with a focus on innovative video and app content
management, and Over-the-Top advertising solutions. BLOX Digital is
already the go-to provider of these solutions for local news
organizations. With our new brand and ongoing technology
investment, we are extending BLOX Digital’s growth runway into
adjacent markets and creating an even greater experience for
existing customers.”
The new brand identity is part of a broader investment by BLOX
Digital to further improve the customer experience and enhance
long-term growth. Leveraging the breadth and depth of its
technology, BLOX Digital will expand into new business-to-business
verticals and international markets to support a broader universe
of content producers and drive the future of the media
industry.
“BLOX Digital’s rapid growth and innovation has been and will
continue to be a key pillar of Lee’s digital growth strategy,” said
Kevin Mowbray, President and Chief Executive Officer of Lee
Enterprises. “Supporting the expansion and modernization of BLOX
Digital is a priority for Lee as we execute our enterprise-wide
digital transformation and enhance value for customers,
subscribers, and Lee shareholders.”
ABOUT BLOX Digital
BLOX Digital empowers content producers to connect with their
worldwide audiences—at scale—and continuously transform to achieve
their business goals. The Company provides the technology,
services, and guidance that help content producers grow new
revenue, expand and engage audiences, and streamline content
creation and distribution with an innovative suite of solutions,
including the leading news content management solution BLOX CMS.
BLOX Digital is the SaaS division of Lee Enterprises (NASDAQ:
LEE).
For more information, visit https://www.bloxdigital.com.
ABOUT LEE
Lee Enterprises is a major subscription and advertising
platform and a leading provider of local news and information, with
daily newspapers, rapidly growing digital products and over 350
weekly and specialty publications serving 77 markets in 26 states.
Year to date, Lee's newspapers have average daily circulation of
1.0 million, and our legacy websites, including acquisitions, reach
more than 38 million digital unique visitors. Lee's markets
include St. Louis, MO; Buffalo, NY; Omaha,
NE; Richmond, VA; Lincoln, NE; Madison,
WI; Davenport, IA; and Tucson, AZ. Lee Common Stock
is traded on NASDAQ under the symbol LEE. For more information
about Lee, please visit www.lee.net.
ContactsBLOX Digital info@bloxdigital.com(800)
293-9576
Lee Enterprises IR@lee.net(563) 383-2100
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