SpringServe Unveils BidLink, Advanced Decisioning for CTV and OTT
March 03 2022 - 7:00AM
SpringServe, the leading independent TV ad serving platform, today
announced the launch of BidLink. BidLink is designed to communicate
with a publisher’s primary ad server to send dynamic programmatic
demand insights from integrated video SSPs, enabling competition
between traditional-direct and programmatic campaigns. Publishers
can leverage BidLink’s capabilities regardless of which ad server
they use.
“We developed BidLink to be the best mechanism for unifying ad
decisioning across programmatic and traditional direct-sold deals,”
said Joe Hirsch, GM of SpringServe. “BidLink provides publishers
with an out-of-the-box, fully transparent integration with over 22
SSPs. This gives publishers the opportunity to uplevel their
programmatic demand capabilities, whether or not they use
SpringServe as their primary ad server.”
“We're excited about the prospect of using SpringServe's BidLink
to help improve yield by holding a true real-time auction across
all demand partners,” said Tom Sly, vice president, programmatic
revenue, for The E.W. Scripps Company.
BidLink communicates with a publisher’s primary ad server to
send dynamic programmatic demand insights from integrated video
SSPs, including price, ad category and priority levels, to help
better inform decisioning and provide publishers with the best
revenue outcome. Publishers leveraging BidLink can better control
logic and other advertising and business rules, such as competitive
separation, to maximize yield and ensure campaign success across
execution types. BidLink also provides publishers with live
reporting which helps them react to the market in real-time and
make faster decisions.
About SpringServe
SpringServe, now part of Magnite, is the leading independent TV
ad serving platform, purpose-built for OTT, CTV and video
advertising. Its software offers a full stack of ad serving,
optimization and automation solutions that make video ad serving
smarter across devices. Trusted by leading publishers &
advanced TV distributors, its platform delivers control,
transparency, and analytics to increase ad performance and revenue
from media sales. For more information, visit
http://www.springserve.com.
Media Contact
Kar Yi Limklim@magnite.com917-658-1994
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