Plex Names Magnite as a Preferred SSP and SpringServe as Primary Ad Server
March 09 2022 - 7:00AM
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side
advertising platform, today announced that Plex, the global
ad-supported streaming media platform for all your favorite free
movies, TV, and entertainment, has named Magnite as a preferred SSP
and SpringServe as their primary ad server following impressive
year over year revenue and user growth across both platforms.
Plex has always catered to at-home media
enthusiasts, but with the proliferation of streaming platforms over
the past several years, has turned its efforts toward the growing
market of cord cutters with the launch of a low-cost streaming TV
service as well as an expansion into free, ad-supported streaming
through its live TV service. Magnite's depth of industry
relationships and built-for-video technology play an important role
in helping Plex to grow its ad-supported business and realize its
ambitions to become a central platform for all media.
“Having Magnite and SpringServe in our corner
for the past several years has been key to the tremendous growth of
our ad-supported business, particularly over the last 6 to 9
months,” said Harold Morgenstern, CRO at Plex. “With the CTV
landscape becoming increasingly saturated, it’s been critical for
us to have access to their knowledgeable teams and video-first
technologies that afford us to deliver full transparency to our ad
partners and maintain the higher quality brand-safe viewing
experiences CTV offers.”
Magnite’s dedicated CTV platform provides
greater access to premium inventory and technology that improves
the ad experience in a full-screen video environment, while
SpringServe’s leading video ad serving capabilities provide greater
insight, transparency and control into available supply. Plex
benefits from the aligned technical relationship between Magnite
and SpringServe, and their foothold across both platforms allows
them to manage yield outcomes more holistically while also
retaining a premium experience for the end viewer.
“Plex is at the forefront of both the FAST and
AVOD landscape with over 200+ channels and 50,000 titles fully
poised to take advantage of the accelerated growth of this ad
supported sector of streaming. We’re delighted to continue our
relationship with Plex and help them grow their ad-supported
business,” said Mike Laband, SVP, CTV at Magnite. “The results thus
far speak for themselves and we look forward to the continued
upward trajectory of our collaboration.”
“We’re excited that Plex has chosen the
SpringServe ad server to bring high quality advertising experiences
to its viewers,” said Chris Signore, VP, Partnerships at
SpringServe. “We look forward to our expanded relationship with the
Plex team as we continue our journey together to enhance their
ad-supported supply and capture more demand to help accelerate
their growth.”
About MagniteWe’re Magnite
(NASDAQ: MGNI), the world’s largest independent sell-side
advertising platform. Publishers use our technology to monetize
their content across all screens and formats including CTV, online
video, display, and audio. The world's leading agencies and brands
trust our platform to access brand-safe, high-quality ad inventory
and execute billions of advertising transactions each month.
Anchored in bustling New York City, sunny Los Angeles, mile high
Denver, historic London, and down under in Sydney, Magnite has
offices across North America, EMEA, LATAM, and APAC.
About PlexFor fans of movies
and shows who are overwhelmed by the chaos of the fragmented
streaming universe, Plex provides a more personalized and intuitive
experience with a suite of free, easy-to-use, powerful, and
beautiful apps for every platform. A global streaming platform that
offers thousands of free movies and TV shows on-demand as well as
hundreds of free-to-stream live TV channels, Plex has partnered
with some of the biggest names in entertainment, including
Paramount, Lionsgate, Metro Goldwyn Mayer (MGM), Sony Pictures
Television, Sinclair Broadcast Group, AMC, A+E, and Crackle. Backed
by Intercap and Kleiner Perkins, Plex is the only streaming service
that lets users integrate their own personal media collections with
a continuously growing library of free third-party entertainment
spanning virtually all genres, interests, and languages. For more
visit https://plex.tv, follow @plex on Twitter, or find us on
Facebook and Instagram.
About SpringServe
SpringServe, now part of Magnite, is the leading
independent TV ad serving platform, purpose-built for OTT, CTV and
video advertising. Its software offers a full stack of ad serving,
optimization and automation solutions that make video ad serving
smarter across devices. Trusted by leading publishers &
advanced TV distributors, its platform delivers control,
transparency, and analytics to increase ad performance and revenue
from media sales. For more information, visit
http://www.springserve.com.
Media Contact:Megan
Hughesmhughes@magnite.com 203-979-4806
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