Magnite and Primis Launch Sustainable Stream
June 15 2022 - 7:00AM
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side
advertising platform, and Primis, the leading Video Discovery
platform for global publishers, today announced the launch of
Sustainable Stream, a video marketplace that connects
environmentally-conscious content creators with publishers and
advertisers. Sustainable Stream will generate funding for the
production and distribution of content related to combating climate
change and provide publishers and advertisers with high quality
content on this topic.
“Sustainable Stream was designed to create a continuous cycle of
support for content creators that focus on climate awareness,
amplifying that through respected publishers, and to make it easier
for brands to dedicate their programmatic investments to this
important cause,” said Adam Soroca, Chief Product Officer at
Magnite. “We are excited to establish this initiative with Primis
to help encourage more sustainable practices in the advertising
industry.”
“Content is a key part of driving action to solve climate change
but it lacks the reach and scale to make a difference,” said Rotem
Shaul, Co-Chief Executive Officer at Primis. “Our technology
provides publishers with an engagement-based video unit that
connects content creators, generates new inventory and monetizes
it. This is where we saw an opportunity to work with Magnite to
make a difference. Leveraging this within Sustainable Stream, we
can curate and deliver content that resonates with audiences and
change their behavior.”
“We are pleased to collaborate with Primis and Magnite on the
Sustainable Stream initiative," said Jana Meron, SVP Programmatic
& Data Strategy at Insider, Inc. "The new platform powerfully
addresses the need to tackle climate change, which is in perfect
alignment with the mission of Insider's Sustainability section. We
believe in the power of content to help create meaningful
change."
"We are pleased that Reuters’ independent and impartial
reporting on climate change can reach even more people through this
effort,” said Gwyn Edwards, Senior Channel Partner Manager at
Reuters. "We hope our video coverage – sourced from across Reuters’
global newsroom - will help increase understanding of this
important topic."
To learn more about Sustainable Stream, please click here.
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising platform.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world's leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, and down under in Sydney, Magnite has offices
across North America, EMEA, LATAM, and APAC.
About PrimisPrimis is the leader in Video
Discovery. Our video ad monetization platform increases publishers'
revenue by helping users discover high-quality video content. The
company's video discovery technology is used by 100s of digital
publishers, empowering over 350M uniques with an engagement-based
video experience. In May 2021, we launched Sellers.guide, a free
resource to shed light on the ad tech supply chain by comparing
ads.txt files with sellers.json. Last month, we released the
Wizard, an automated tool to clean ads.txt and help publishers
regain control of their inventory.
Media Contact:Kar Yi Limklim@magnite.com(917)
658-1994
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