LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
June 21 2022 - 1:00AM
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel
sell-side advertising platform, today announced a multi-year deal
with LG Ads Solutions, the connected TV and cross-screen
advertising company. Magnite will have access to LG Ads Solutions’
audience-level automatic content recognition (ACR) data for
planning, activation, measurement, and advanced analytics across
its industry-leading supply-side platform (SSP). Through the
agreement, audience-level ACR data from opted-in LG smart TVs in
the U.S. will be made available across Magnite’s U.S. inventory
footprint, and will expand to other countries starting in 2023.
Media buyers are increasingly seeking greater insights into
campaign reach and frequency across platforms, and ACR data is one
of the top data types used to inform CTV advertising decisions.
This development marks a natural next step on the path toward
scaling ACR technology and unlocks more possibilities for
advertisers.
The benefits to media buyers are immediate as the companies have
completed all data integrations. This multi-year deal provides
unique access to data, inventory, and analytics to the buy
side.
“Magnite’s vantage point as the largest independent CTV SSP make
them the ideal choice for fueling our streaming and cross-screen ad
business, which has already seen tremendous momentum in the past
twelve months,” said Raghu Kodige, CEO of LG Ads Solutions. “As we
continue to expand access to our audience data in order to support
a healthy planning, activation and measurement ecosystem, Magnite
helps us enable advertisers to better understand how and where
their campaigns are working. We’re excited to be working with their
team to bring more transparency and visibility to the
industry.”
“ACR data provides key targeting and measurement capabilities to
the buy side,” said Sean Buckley, Chief Revenue Officer at Magnite.
“By providing secure access at scale to this valuable piece of the
puzzle, we are enabling buyers to better plan, execute, and
attribute their campaigns across both CTV and linear. Activation is
also DSP agnostic, so buyers have the flexibility to choose the
demand-side platforms they want to use.”
“We are thrilled to see two leading CTV companies coming
together to make media planning, buying and measurement simpler,”
said Sean Muzzy, CEO, North America, Kinesso. “Being able to apply
granular audience-level ACR data at massive scale across both
managed service and addressable campaigns makes CTV and
cross-screen advertising far more efficient and effective.”
“Omnicom Media Group has been working with both LG Ads and
Magnite to enable greater transparency and more reliable targeting
capabilities across the CTV marketplace. We expect this partnership
to enable us to combine the strength of Omni’s Audiences with LG’s
ACR data targeting and Magnite’s scale to improve verified audience
delivery across our CTV targeted campaign,” said Megan Pagliuca,
Chief Activation Officer for Omnicom Media Group.
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising platform.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world's leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, and down under in Sydney, Magnite has offices
across North America, EMEA, LATAM, and APAC.
About LG Ads SolutionsLG Ads Solutions is a
leader in convergent TV and cross-screen advertising, helping
brands find hard-to-get unduplicated reach at optimal frequency
across the fragmented TV landscape, and maximize return on ad
spend. The company brings together LG’s years of experience in
delivering premium home entertainment products to consumers
worldwide, with big TV audience data and Video AI designed to
connect brands with audiences across all screens and understand
resulting business outcomes. We are growing fast globally, and we
are hiring! Contact us at info@lgads.tv.
Media
Contact: |
|
Charlstie Veith |
Bill Daddi |
Magnite |
Daddi Brand Communications for LG Ads |
516-300-3569 |
|
cveith@magnite.com |
|
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