GroupM Premium Marketplace Gains Momentum Through Magnite
June 22 2022 - 1:00AM
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side
advertising platform, and GroupM, today announced exceptional
initial results for GroupM’s Premium Marketplace. The exclusive
integrations have enabled GroupM clients to maximize the value of
their omnichannel buys and the proportion of working media for
publishers. As a result, a series of top-tier media owners are now
participating in the offering several months after its launch.
Magnite and SpringServe’s sophisticated technology, which
underpins the GroupM Premium Marketplace, provides advanced
inventory access and direct connections into the publisher. The
marketplace has enabled clients to achieve greater value,
transparency and insights into their buys. AMC Networks, LG Ads and
Univision, among others, have already benefited from the simplicity
the Marketplace offers, with bids through the Premium Marketplace
yielding high win rates on broadcast supply. Additionally, the
iSpotCTV verification standards will be enabled through the GroupM
Premium Marketplace exclusively through Magnite.
"With GroupM Premium Marketplace, we have seen a noticeable
increase in win rates through Magnite when compared to the same
inventory in other supply paths. This allows us to better scale
across our campaigns,” says Esra Bacher, Managing Partner,
Programmatic Investment Lead at GroupM. "With the additional level
of insights we’ve been able to gain within the Premium Marketplace,
we’re now able to more clearly understand where and how bids are
competing, and better prioritize our demand."
“GroupM’s Premium Marketplace has been proven to generate
meaningful results for its clients and delivers greater control and
transparency into supply and demand leads, which are critical to
programmatic success,” said Sean Buckley, Chief Revenue Officer at
Magnite. “We’re encouraged by adoption thus far and look forward to
seeing continued exceptional results as we work with GroupM and
continue scaling.”
Magnite and GroupM are pleased to garner the support of media
owners:
“We have curated exclusive ad-supported channels on a wide
variety of leading platforms, programmed with our high-quality and
popular original content. Our integration with the GroupM Premium
Marketplace provides programmatic access to our valuable and
engaged viewers,” said Evan Adlman, Senior Vice President of
Advanced Advertising and Digital Partnerships for AMC Networks.
“AMC has had a programmatic first approach for years, so the GroupM
Premium Marketplace’s partnership promotes and enables direct
access to all of our distinctive content through a programmatic
transaction without compromising scale for GroupM’s clients.”
Serge Matta, President, LG Ads added, “Advertising on CTV is a
highly rewarding and also complex process that requires specialized
technology. We have a long-standing relationship with Magnite as
our primary ad server and SSP and it is great to see their
integration with GroupM’s Premium Marketplace yielding positive
improvements for industry players on all sides.”
“We are thrilled to be working with GroupM on a strategic
partnership via their Premium Marketplace offering scale and
performance across all clients,” said Roberto Tariche, Vice
President, Programmatic Sales, Univision. “We look forward to
continued growth and couldn’t be more excited with what’s
ahead.”
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising platform.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world's leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, and down under in Sydney, Magnite has offices
across North America, EMEA, LATAM, and APAC.
About GroupMGroupM is the world’s leading media
investment company responsible for more than $50B in annual media
investment through agencies Mindshare, Wavemaker, EssenceMediacom
and mSix&Partners. GroupM’s portfolio includes Data &
Technology (Choreograph), Investment, and GroupM Nexus, all united
in the vision to shape the next era of media where advertising
works better for people. By leveraging all the benefits of scale,
the company innovates, differentiates, and generates sustained
value for our clients wherever they do business. Discover more
about GroupM at groupm.com.
Media ContactCharlstie
VeithMagnitecveith@magnite.com516-300-3569
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