Foxtel Media selects Magnite as programmatic launch partner for advertising on BINGE
July 05 2023 - 4:00PM
Magnite (Nasdaq: MGNI), the world’s largest independent
omni-channel sell side advertising company, has been chosen by
Foxtel Media to enable programmatic advertising on BINGE’s
ad-supported tier BINGE Basic. As the initial exclusive
programmatic launch partner, Magnite will provide advertisers with
access to BINGE Basic’s premium inventory across connected TV (CTV)
and over-the-top (OTT) platforms.
Advertising on BINGE launched in March 2023 with the
introduction of ads onto the existing BINGE Basic
tier, meaning there was a scaled audience for advertisers from
launch. Working with Magnite will allow Foxtel Media to build on
this momentum and offer advertisers enhanced targeting capabilities
along with programmatic efficiency, helping them to optimise their
campaigns and maximise their return on investment.
As the streaming industry continues to evolve at an
unprecedented pace, the need for effective audience targeting and
improved engagement is vital. With streaming platforms gaining
significant traction among viewers, this partnership provides a
unique opportunity for advertisers to tap into BINGE’s premium
audience and deliver tailored messaging, while prioritising the
best experience for users.
"We are excited to be leading the way in the Australian
streaming landscape by working with Magnite to unlock programmatic
demand across BINGE’s Basic tier," said Chris Oxley, National Head
of Digital Sales at Foxtel Group. "This collaboration allows us to
further enhance our ad offerings and provide advertisers with
access to BINGE’s premium audience at scale by providing advanced
and effective targeting capabilities."
Juliette Stead, SVP Head of JAPAC at Magnite said, "We are
thrilled to be working with Foxtel Media and be a part of this
great new offering. By integrating our programmatic advertising
capabilities with BINGE Basic tier, we are empowering advertisers
to effectively reach their target audiences with greater
efficiency. Together, we are shaping the future of programmatic
advertising across the streaming landscape, and we look forward to
delivering exceptional results for Foxtel Media and their valued
advertisers."
About Magnite We’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetise their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media Contact Carlotta Vittori Einsteinz
Communications carlotta@einsteinz.com.au
Magnite (NASDAQ:MGNI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Magnite (NASDAQ:MGNI)
Historical Stock Chart
From Jul 2023 to Jul 2024