Bango and Microsoft expand access to Microsoft 365 subscriptions
November 01 2021 - 2:00AM
Bango (AIM: BGO), the global platform for data-driven commerce, is
powering the first Telco to offer bundled Microsoft 365
subscriptions, launching with a major global telecoms provider in
the UK. Used by more than a half billion people, Microsoft 365
combines the full Office suite of Microsoft Office 365 apps with
Microsoft Teams collaboration software.
Microsoft (NASDAQ: MSFT), is leveraging the Bango Platform to
enable resellers including Telcos, banks, retailers and insurance
providers to bundle Microsoft 365 Personal and Microsoft 365 Family
subscriptions as part of their customer offers. The consumer appeal
of bundled media subscriptions has seen the marketing model become
widely adopted, providing resellers with a powerful way to
differentiate themselves. The addition of the world’s leading
productivity apps to the mix of services available to bundle is an
exciting opportunity for resellers, giving customers more of what
they want.
“Bango and Microsoft are increasing choice for
consumers. Microsoft 365 subscriptions are a compelling value add,
complementing the movie, music and gaming media subscriptions
offered by resellers as part of their bundled packages,”
said Jim Plimmer, SVP Payment Product Strategy & Sales
at Bango. “With the Bango Platform, resellers have the
most flexible solution to provide a limitless variety of bundled
offers. Once live, data insights from the Bango Platform optimize
targeting to get the right offer, to the right people at the right
time.”
This launch expands the partnership between
Bango and Microsoft which sees Bango powering Telco bundles for
Xbox Game Pass Ultimate subscriptions.
About Bango
The world’s largest online merchants, including Amazon, Google
and Microsoft, use Bango technology to acquire more paying
users.
Bango has developed unique purchase behavior technology that
enables millions more users to buy the products and services they
want, using innovative methods of payment including carrier
billing, digital wallets and subscription bundling. Bango harnesses
this purchase activity into valuable marketing segments, called
Bango Audiences. Merchants use these audiences to target their
marketing at paying customers based on their purchase behavior.
Better targeting increases spend through the Bango payments
business, in turn generating more data insights, creating a
powerful virtuous circle that drives continuous growth. Everyone
connected to the Bango Platform thrives as the virtuous circle
grows.
Bango, the technology behind every payment choice. For more
information, visit www.bango.com.
Media contact
Anil Malhotra, CMOanil@bango.comTel: +44 7710 480 377
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