BEVERLY HILLS, Calif.,
June 8, 2016 /PRNewswire/ -- Netflix
members around the world are making their own rules when it comes
to watching TV. Instead of one episode per week, Netflix members
choose to binge watch their way through a series - that is, on
average, finishing an entire season in one week. Though binge
watching is clearly the new normal, not all series are enjoyed the
same way. Today Netflix unveils The Binge Scale, revealing which
shows we devour and which we savor.
Netflix examined global viewing* of more than 100 serialized TV
series across more than 190 countries and found when members are
focused on finishing a series, they watch a little over two hours a
day to complete a season. When organizing series in relation to
this benchmark, interesting patterns emerge, ranging from high
energy narratives that are devoured to thought-provoking dramas
that are savored.
Series like Sense8 and The 100 grab you, assault
your senses, and as The Binge Scale shows, make it hard to pull
away. The classic elements of horror and thrillers go straight for
the gut, pushing the placement of series like The Walking Dead,
American Horror Story and The Fall towards the devour
end of the scale. Likewise, comedies with a dramatic bent, like
Orange is the New Black, Nurse Jackie and Grace
and Frankie, seem to tickle our fancy and make it easy to say
'just one more.'
It's no surprise that complex narratives, like that of House
of Cards and Bloodline, are indulged at an unhurried
pace. Nor that viewers take care to appreciate the details of
dramas set in bygone eras, like Peaky Blinders andMad
Men. Maybe less obvious are irreverent comedies like
BoJack Horseman, Love and
Unbreakable Kimmy Schmidt.
But the societal commentary that powers their densely layered
comedy paired with characters that are as flawed as they are
entertaining allow them to be savored.
"As The Binge Scale indicates, the viewing experience of a
series can range from the emotional to the thought-provoking," said
Cindy Holland, Vice President of
Original Content at Netflix. "Netflix helps you to find a series to
binge no matter your mood or occasion, and the freedom to watch
that series at your own pace - whether that's to appreciate the
drama of Bloodline or power through Orange is the New
Black."
THE NETFLIX BINGE SCALE (Based on global viewing
data)
SAVOR
- Irreverent Comedies
- Arrested Development, BoJack
Horseman, Unbreakable Kimmy Schmidt, Love, F is for Family,
Wet Hot American Summer: First Day of Camp
- Political Dramas
- House of Cards, Occupied, The West Wing
- Historical Dramas
- Mad Men, Narcos, Peaky Blinders
- Superhero Drama
- Gotham, Marvel's Daredevil, Marvel's Jessica Jones, The Flash
- Crime Dramas
- Better Call Saul, Bloodline, The Blacklist, Twin Peaks
- Dramatic Comedies
- Flaked, Grace & Frankie, Nurse Jackie, Orange is the New
Black, Parenthood, Weeds
- Action & Adventure
- Arrow, Marco Polo, Prison Break,
Turn
- Sci-Fi
- Ascension, Between, Heroes, Sense8, The 100, The 4400
- Horror
- American Horror Story, Hemlock Grove, Scream, The Walking Dead,
Z Nation
- Thriller
- Bates Motel, Breaking Bad, Dexter, Sons of Anarchy, The Fall,
The Following, The Killing
DEVOUR
*METHODOLOGY
Netflix analyzed more than 100
serialized TV series across more than 190 countries between
October 2015 and May 2016. The research examined member completion
of the first season for all series. Data was only included for
accounts that fully completed the season. Completion rates were
organized into days and hours. The global median days to complete
the first season of these series was five days. The median hours
per session for completers overall was two hours and ten minutes.
Series viewed less than two hours per day were identified as
'savored.' Series viewed more than two hours per day were
identified as 'devoured.' Series were not restricted by launch
dates, runtime or number of episodes. Where a series falls on The
Netflix Binge Scale has no relation to viewership.
ABOUT NETFLIX
Netflix (NASDAQ:NFLX) is the
world's leading Internet television network with over 81 million
members in over 190 countries enjoying more than 125 million hours
of TV shows and movies per day, including original series,
documentaries and feature films. Members can watch as much as they
want, anytime, anywhere, on nearly any Internet-connected screen.
Members can play, pause and resume watching, all without
commercials or commitments.
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SOURCE Netflix