The styles honor the iconic Yellowstone Dutton
Ranch and Beth and Rip's love story
AUSTIN,
Texas, Oct. 23, 2024 /PRNewswire/
-- Inspired by the excitement surrounding the return of the
fifth season of Paramount Network's hit series Yellowstone,
Yellow Rose by Kendra Scott announces the limited-edition Yellow
Rose by Kendra Scott x Yellowstone Collection, made in
collaboration with Paramount Consumer Products. As anticipation
builds among over 12 million viewers, this collection invites fans
to express themselves through keepsake jewelry for both men and
women. Paying homage to the iconic Yellowstone Dutton Ranch
and its characters, the styles celebrate the unforgettable love
story of Beth and Rip. Proceeds from the collection will benefit
Nest, uplifting American craftsmen and supporting their artistry
and craftsmanship.
"I've always believed in creating pieces that tell a story, and
our Yellow Rose by Kendra Scott x Yellowstone Collection
celebrates just that. I've been a Yellowstone fan since day
one, and we are thrilled to bring these pieces to life,
commemorating the iconic Yellowstone Dutton Ranch brand, and
celebrating the love and strength of Beth and Rip's story, all
while championing artisans and doing good through our partnership
with Nest," said Kendra Scott, Founder & Chief Creative
Officer.
This collection captures the iconic motifs of the
Yellowstone Ranch with a suite of bracelets, rings and
necklaces, including the iconic Kendra
Scott Elisa shape. The vintage-inspired styles including
exclusive Beth and Rip suites, were crafted as a testament to true
love and the serene beauty of ranch life.
"It's an honor to partner with Kendra Scott, one of the most
popular designers leading a luxury brand that's accessible for
everyone," said Pam Kaufman,
President and CEO, International Markets, Global Consumer Products
& Experiences, Paramount. "Our partnership with Yellow Rose by
Kendra Scott for Yellowstone offers consumers a chance to
have a little bit of Beth and Rip's love story for themselves."
To help protect and uplift the craft heritage of the American
West, 20% of the purchase price of Yellow Rose by Kendra Scott x
Yellowstone collection piece will go towards The Kendra
Scott Foundation and allocated to the Nest Women of the West Fund
to help facilitate their mission. This fund celebrates a rich,
diverse craft culture and the women who keep it alive to create a
more equitable and beautiful world for all.
The Nest Women of the West x Yellow Rose by Kendra Scott Fund is
a transformative financial readiness and capital access program
designed to connect Western U.S. artisans, makers, and
entrepreneurs with the mentorship, coaching, funding, and peer
support they need to achieve their financial goals and grow their
creative businesses.
The collection features 13 styles with prices ranging from
$50-$250 and is now available on KendraScott.com.
About Yellow Rose by Kendra Scott
Yellow Rose by Kendra Scott is a heartfelt tribute to the beauty of
Texas, drawing inspiration from
the timeless elegance of golden roses. Born out of love for
Kendra's Texas family ranch and
the connection, tranquility, and adventure it brings, the newest
extension of the Kendra Scott brand effortlessly blends
vintage-inspired jewelry and accessories. Experience Yellow Rose by
Kendra Scott at the South Congress Flagship in Austin, TX, or explore the collection online
at kendrascott.com/yellow-rose.
About Paramount Consumer Products
Paramount Consumer
Products oversees all licensing and merchandising for Paramount
(Nasdaq: PARA, PARAA), a leading global media and entertainment
company that creates premium content and experiences for audiences
worldwide. Driven by a diverse slate of consumer brands, Paramount
Consumer Products' portfolio is based on content from platforms
including Paramount+, CBS (including CBS Television Studios and CBS
Television Distribution), cable networks (including MTV,
Nickelodeon and Showtime), and Paramount Pictures. Additionally,
the division operates Paramount Game Studios. With properties
spanning animation, live-action, preschool, youth and adult,
Paramount Consumer Products is committed to creating the highest
quality product for some of the world's most beloved, iconic
franchises. To view our range of consumer products and Paramount
branded apparel, visit ParamountShop.com.
Media Contact: TeamKendraScott@jonesworks.com
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SOURCE Kendra Scott
