Wendy’s expands digital offerings to launch
interactive TV ad promotions
Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.,
Canada, and Mexico*, and DoorDash (NYSE: DASH), the local commerce
platform, today announced a multi-year partnership to build a
better TV experience and unlock new ways for consumers to access
their favorite restaurants and more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230207005302/en/
DoorDash & Roku Partnership (Photo:
Business Wire)
The partnership includes:
- Complimentary DashPass: New and existing Roku account
holders with a linked streaming or smart home device can get six
months of complimentary DashPass.** DashPass is DoorDash’s
membership program that offers members $0 delivery fees on eligible
orders from thousands of restaurants, grocery, convenience, and
retail stores nationwide.
- Shoppable Ad Offers: For the first year of the
partnership, DoorDash will be the exclusive marketplace ad solution
partner for DoorDash U.S. restaurants and grocers that buy
interactive shoppable ads on Roku. This first-of-its-kind
partnership empowers DoorDash merchants to place unique
click-to-order offers within their Roku ads. For the first time,
restaurant advertisers can partner with DoorDash and Roku to
attribute, target, and measure TV streaming ads on Roku.
According to internal Roku research, 1 in 3 Roku users order
take-out or food delivery weekly. Furthermore, 36% of Roku users
are interested in receiving interactive offers including a
scannable QR code or text message.
“Streaming and delivery just go together, which is why we're
making it easier than ever for Roku users to order their favorite
food right from their TV,” said Gidon Katz, President, Consumer
Experience, Roku. “Just in time for the Big Game, we’re bringing
consumers and marketers the same leading scale, data, and tech that
have made buying a new device or signing up for a service simple
and delightful.”
DoorDash merchant partners can run ads directly on Roku.
Consumers simply interact with the TV ad offer, receive the
promotion through SMS/email, and are led to the storefront directly
in the DoorDash app to redeem. With this integration, brands can
easily track and measure ROI from beginning to end. Longtime
DoorDash partner Wendy’s® (NASDAQ: WEN) has doubled down on digital
acceleration as a strategic priority and is joining forces with
DoorDash and Roku to pioneer this new experience, bringing freshly
made food to fans with even more convenience. Roku subscribers who
see the Wendy’s ad will have exclusive access to $5 off with any
Wendy’s purchase of $15 or more.***
“We are thrilled to partner with Roku on this unique
partnership,” said Rob Edell, GM & Head of Consumer Engagement,
DoorDash. “While this offer unlocks DashPass benefits and perks for
Roku users everywhere, it also provides our merchant partners with
an opportunity to promote DoorDash offers through TV streaming.
Consumers can conveniently and affordably get the best of their
neighborhood delivered to their door, while brands can reach diners
at the right time and drive instant conversion from the comfort of
the living room.”
“At Wendy’s, we’re consistently meeting our customers however
they choose to engage with us. With increased preferences for
mobile ordering and delivery, whenever that craving for a hamburger
made with fresh beef or Hot & Crispy Fries hits, we’re at our
fans’ doorstep, meeting and exceeding expectations for quality and
convenience,” said Carl Loredo, U.S. Chief Marketing Officer for
The Wendy's Company. “Partnering with DoorDash and Roku as the
first brand to enable shoppable TV offers is an exciting new step
towards our goal of being the best in delivery.”
Eligibility
The free six-month DashPass membership offer is available to
Roku users.** Offer limited to net-new DashPass subscribers only
(no trial or paid subscription in the last six months).
To learn more about the partnership, please visit
https://www.roku.com/offers/doordash.
*based on hours streamed, Dec 2022, Hypothesis Group
**Offer valid for new DashPass subscribers only. DashPass
auto-renews at $9.99/month after the free six-month trial period
until you cancel. DashPass benefits apply only to eligible orders
that meet the minimum subtotal requirement listed on DoorDash for
each participating merchant. Other fees (including service fees),
taxes, and gratuity still apply.
See here for full offer terms & conditions. To receive this
offer from Roku, you must have an eligible Roku account with a
linked Roku streaming or smart home device.
***Offer valid through 3/12/23. Valid only on DoorDash orders
with a minimum subtotal of $15, excluding taxes and fees. Only at
participating U.S. Wendy’s restaurants. Limit one per person. Fees,
taxes, and gratuity still apply. All deliveries subject to
availability. Must have or create a valid DoorDash account with a
valid form of accepted payment on file. No cash value.
Non-transferable. Use promo code at checkout to redeem. DoorDash
reserves the right to cancel or revise this offer at any time. For
promotions support please visit help.doordash.com
About Roku
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku Smart Home products, including cameras, video
doorbells, lighting, plugs, and more are available in the U.S. Roku
is headquartered in San Jose, Calif. U.S.A.
About DoorDash
DoorDash is a technology company that connects consumers with
their favorite local businesses in 27 countries across the globe.
Founded in 2013, DoorDash builds products and services to help
businesses innovate, grow, and reach more customers. DoorDash is
building infrastructure for local commerce, enabling merchants to
thrive in the convenience economy, giving consumers access to more
of their communities, and providing work that empowers. With
DoorDash, there is a neighborhood of good in every order.
About Wendy's
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio.
Dave built his business on the premise, "Quality is our Recipe®,"
which remains the guidepost of the Wendy's system. Wendy's is best
known for its made-to-order square hamburgers, using fresh, never
frozen beef****, freshly-prepared salads, and other signature items
like chili, baked potatoes and the Frosty® dessert. The Wendy's
Company (Nasdaq: WEN) is committed to doing the right thing and
making a positive difference in the lives of others. This is most
visible through the Company's support of the Dave Thomas Foundation
for Adoption® and its signature Wendy's Wonderful Kids® program,
which seeks to find a loving, forever home for every child waiting
to be adopted from the North American foster care system. Today,
Wendy's and its franchisees employ hundreds of thousands of people
across approximately 7,000 restaurants worldwide with a vision of
becoming the world's most thriving and beloved restaurant brand.
For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and
connect with us on Twitter and Instagram using @wendys, and on
Facebook at www.facebook.com/wendys.
****Fresh beef available in the contiguous U.S., Alaska, and
Canada.
This press release contains "forward-looking" statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the timing, availability,
and benefits of the DoorDash and Roku partnership; trends related
to TV streaming and advertising; the features and benefits of the
OneView ad platform; and the features, benefits, growth, and reach
of the Roku platform. Except as required by law, we assume no
obligation to update these forward-looking statements publicly, or
to update the reasons actual results could differ materially from
those anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Roku’s Annual
Report on Form 10-K for the year ended December 31, 2021 and
Quarterly Report on Form 10-Q for the quarter ended September 30,
2022, and DoorDash’s Annual Report on Form 10-K for the year ended
December 31, 2021 and Quarterly Report on Form 10-Q for the quarter
ended September 30, 2022. Copies of reports filed with the SEC are
posted on each of Roku’s and DoorDash’s websites and are available
from Roku and DoorDash without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20230207005302/en/
Sarah Saul AdsPR@roku.com
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