SINGAPORE, Feb. 19, 2020 /PRNewswire/ -- A strategic
agreement between Alila Hotels and
Resorts and leading technology provider to the global
travel industry, Sabre Corporation (NASDAQ:
SABR), has helped to enable the luxury
hotel brand to record significant incremental
growth. Propelled by the need to drive both brand
loyalty and individual property personality,
the partnership made it possible for
Alila to develop a personalized digital
marketing strategy for its
unique locations. Since the implementation of
innovative solutions from Sabre's SynXis
platform, the
partnership has generated overwhelmingly positive
results for Alila, including an 82 percent increase in
website revenue and a 50 percent growth in web
traffic.
With properties located across Asia Pacific, the Alila
experience is centered around a deep understanding
of the needs of their guests who seek opportunities
for intimate cultural interactions within curated, global
destinations. "We needed to know how to capitalize
on the personalized experiences that we offer at each
resort, while promoting the brand," said Alonzo
Kaya, group director of digital & e-commerce, Alila Hotels
& Resorts. "Sabre's deep
industry expertise and
cutting-edge solutions allowed
us to upscale and align our digital marketing
efforts and ensure that our investments provide
a centralized source of
data for all of our guests.
This partnership gives us the ability to
produce offers personalized to the guest
profile, which has led to significant revenue
growth for numerous properties," he added.
Previously working within a highly
siloed environment, Alila Hotel and Resorts
chose to overhaul their digital strategy. Leveraging
the consultative expertise of Sabre's Digital
Experience (DX) and powerful SynXis
platform helped uncover discrepancies within
their digital booking
process which gave Alila Hotels & Resorts
the ability to develop and execute
a strategy to drive direct online bookings. This
proved to be an essential step
to centralize customer data and promote
tailored experiences to key guest segments. Ultimately, taking
full advantage of their own data helped the
Alila brand appeal to a demographic who
is motivated, not by price, but by the draw of
handcrafted luxury.
"Today, Alila Hotel & Resorts can run targeted digital
marketing campaigns, designed with the individual personality
and performance goals of each property in mind. Instead of
competing solely on price to drive awareness, the
chain now has the visibility to leverage their data in driving
brand recognition and loyalty wherever their guests may seek their
next Alila experience," said Frank Trampert, Managing
Director & Chief Commercial Officer, EMEA & APAC, Sabre
Hospitality Solutions. "Sabre is pleased
to provide value, agility and global
support through the innovative SynXis platform. We remain
committed to enhancing the evolution
of Alila's digital marketing strategies,
and to driving innovation as they continue
to tailor their guest experience."
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the
world.
About Alila Hotels and Resorts
The hallmark of Alila is the combination of innovative
design and crafted luxury in unique locations, set apart by an
unprecedented level of personalised hospitality, private
spaces and bespoke journeys. Alila means "Surprise" in
Sanskrit, which suitably describes the refreshing character of our
properties and impressions of our guests when they stay with us. To
stay at any of Alila's hotels and resorts is to embark on
a destination experience. Be it in recreating
the flavours of the local cuisine, enhancing your
well-being through ancient healing arts or the thrill of adventure
sports... Re-discover the luxury of living at Alila.
SABR-F
Media Contact:
Elizabeth Hands
+65 8742 7720
elizabeth.hands.ctr@sabre.com
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SOURCE Sabre Corporation