SINGAPORE and BEIJING, Sept. 28,
2021 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR),
a leading software and technology provider that powers the global
travel industry, today announced an enhanced partnership with Shiji
Distribution Solutions to better connect hoteliers to the
lucrative, yet complex, Chinese travel ecosystem.
While the Chinese travel market is one of the biggest in the
world, Chinese travelers have traditionally been hard to reach for
many hoteliers. This expanded relationship between Sabre and Shiji
will open up further access for hoteliers, through the Sabre SynXis
hospitality platform, to the channels Chinese travelers typically
use to search and book their trips across corporate and leisure
segments.
"We're thrilled to enhance our relationship with Sabre at this
critical time for the travel industry so, together, we can support
hoteliers to capture recovery and grow their brand by making the
most of the significant opportunities presented by the Chinese
marketplace," said Anson Lau,
Managing Director, Shiji. "The additional connections available to
Sabre through Shiji will, on one hand, help Sabre's hotel partners
build brand awareness in Greater
China, driving bookings from Chinese travelers and, on the
other hand, help Shiji's robust network of travel agent partners
gain instant access to Sabre's hotel customers."
Sabre has previously worked with Shiji to connect hoteliers to
selected channels within China
including the popular WeChat Booking Engine, as well as
Fliggy and Meituan's travel platforms. The
two global technology companies have now reached a much broader
agreement to enable Sabre hotel partners to quickly connect to a
wider range of travel agents, online travel agencies (OTAs), travel
management companies (TMCs) and wholesalers across the Chinese
marketplace.
Sabre's hospitality partners will have the power to connect to
these channels through Sabre Channel Connect, which simplifies and
automates distribution of a hotel's offers, rates and availability,
and is designed to reach hotel guests where they shop.
"It's more important now than ever that hotels are able to
target guests across different geographic markets and that they
have the agile and robust solutions they need to enable them to
react quickly to frequently changing market conditions," said
Frank Trampert, Senior Vice
President and Global Managing Director, Sabre Hospitality Solutions
Commercial. "The existing integration between Sabre and Shiji
means our hotel partners have the advantage of speed to market to
easily connect to a wide range of business-to-business and
business-to-consumer end distribution partners which will help them
maximize reach and exposure to gain a competitive edge in the
Chinese travel marketplace."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Shiji Group
Shiji Group is a multi-national
technology company that provides software solutions and services
for enterprise companies in the hospitality, food service, retail
and entertainment industries, ranging from hospitality technology
platform, hotel management solutions, food and beverage and retail
systems, payment gateways, data management, online distribution and
more. Founded in 1998 as a network solutions provider for hotels,
Shiji Group today comprises over 5,000 employees in 80+
subsidiaries and brands in over 23 countries, serving more than
91,000 hotels, 200,000 restaurants and 600,000 retail outlets. For
more information, visit www.shijigroup.com.
SABR-F
Media Contact:
Heidi Castle
Global Communications
Email: heidi.castle@sabre.com
Investor Contact:
Kevin
Crissey
sabre.investorrelations@sabre.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sabre-announces-enhanced-partnership-with-shiji-distribution-solutions-to-enable-hoteliers-to-access-the-lucrative-chinese-travel-market-301386710.html
SOURCE Sabre Corporation