SOUTHLAKE, Texas, Nov. 3, 2021 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology company that powers the global travel industry, today
announced the release of the first two products in the company's
Retail Intelligence suite: Sabre Air Price IQ™ and Sabre Ancillary
IQ™ for the dynamic pricing of airfare and ancillaries,
respectively.
Sabre Retail Intelligence is an innovative product suite that
enables airlines to deliver personalized travel offers in both
traditional and NDC channels. Powered by Sabre Travel AI™ – an
innovative capability that integrates Sabre technology with Google
Cloud's state-of-the-art AI technology and advanced
machine-learning services – Retail Intelligence will allow airlines
to dynamically provide offers to travelers based on preferences,
marketplace insights and purchase probability, creating a more
personalized and better traveler experience.
"We are facing a rapidly changing world and the travel ecosystem
looks very different than it did just 18 months ago," said
Wade Jones, chief product officer,
Sabre Travel Solutions. "Traveler expectations for relevant and
personalized offers are growing, and airlines are more focused than
ever on becoming sophisticated retailers. Relying on traditional
strategies based on historical data patterns isn't enough –
airlines need intelligent solutions driven by artificial
intelligence and machine learning. This is what we are offering
with Sabre's Retail Intelligence suite of products."
Sabre Air Price IQ increases airlines' pricing
agility and precision by allowing airlines to adapt quickly to
changing marketplace conditions. Considering traveler segment and
trip intent from the shopping request, the product supports an
airline's efforts to maximize revenue opportunities while providing
a seamless experience to travelers.
Sabre Ancillary IQ uses machine learning to present
ancillary offers based on multiple factors, including real-time
shopping data and purchase probability to increase incremental
revenue opportunities and traveler satisfaction. As a result,
airlines can deliver increased value and more choices to their
travelers.
Both products can help airlines increase revenue opportunity by
adapting quickly to changing marketplace conditions while enhancing
customer satisfaction by offering travelers personalized offers
that are just right for them.
"As travel retailing becomes more complex to meet increasingly
sophisticated consumer expectations, the rules-based technology in
use across the industry today will no longer deliver satisfactory
results," said Sundar Narasimhan,
president, Sabre Labs and Product Strategy. "To truly modernize
travel retailing, the industry requires intelligent systems that
allow for continuous learning and scaling at speed. At Sabre, we
are focused on equipping our customers with those AI-based
solutions that will modernize the way we shop, book and experience
travel, delivering incremental value for our customers and the
travelers they serve."
Sabre's strategic partnership with Google established the Sabre
+ Google Innovation Framework, pairing Sabre's travel industry
experience with Google Cloud's advanced artificial intelligence and
machine learning capabilities, creating Sabre Travel AI. Utilizing
this industry-first capability, Sabre will enable its current
products with advanced machine-learning and artificial intelligence
to power the retailing experience of the future in travel. The two
companies are working to co-develop innovative new technology to
bring customers modern, data-driven, omni-channel solutions that
enable highly personalized traveler experiences.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
SABR-F
Sabre Contacts:
Kristin
Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
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SOURCE Sabre Corporation