Delta to Serve Fresh Brewed Starbucks Coffee on All Flights Worldwide
February 04 2015 - 8:00AM
Business Wire
Launch Celebrated through #DeltaCupContest
Free Ticket Giveaway
Delta Air Lines (NYSE:DAL) and Starbucks Coffee Company
(Nasdaq:SBUX) announced today that Delta will extend existing
service of Starbucks® coffee onboard every Delta and Delta
Connection flight around the globe. Delta officially began serving
Starbucks® Pike Place® Roast and Starbucks VIA® Ready Brew Italian
Roast decaf on its fleet of 1,270 aircraft, on Feb. 1. Last year,
the airline and its partners operated more than 1.8 million
flights, carrying 170 million passengers to 330 destinations in 64
countries worldwide.
(Photo: Business Wire)
“With a high-quality global brand like Starbucks now added to
Delta’s core in-flight service product, we’ve taken another step to
improve the travel experience,” said Mike Henny, Delta’s Director
of Customer Experience. “Our ongoing in-flight enhancements to
food, beverages, seats and entertainment affirm Delta’s commitment
to provide our customers with industry-leading amenities.”
"We are delighted to provide Starbucks® coffee wherever Delta’s
customers are traveling,” said Michelle Burns, vice president
Branded Solutions, Starbucks. “As two organizations who share a
commitment to providing a distinctive and premium experience,
Starbucks and Delta are a perfect pair.”
Delta initially partnered with Starbucks in 2013 to offer coffee
to customers traveling on select cross-country and West Coast
Shuttle flights.
#DeltaCupContest Free Ticket Giveaway
From Feb. 4 through Feb. 8, Delta will host a social media-based
contest on Instagram and Twitter asking travelers “If you could fly
anywhere Delta flies and enjoy Starbucks® coffee along the way,
where would you go?” Entrants will be asked to write their desired
destination on a coffee cup and upload a photo to Instagram or
Twitter using the hashtag #DeltaCupContest to enter. The winner
will be selected at random to receive a ticket to anywhere Delta
flies.*
Additionally, Delta has commissioned artists from around the
world to create three larger-than-life art installations made
solely out of Starbucks® cups. The pieces feature famous landmarks
and sites of global destinations where Delta and Starbucks fly
together: Big Ben in London, Tokyo’s Sensoji Temple in the historic
district of Asakusa, and a carnaval float in São Paulo, Brazil. The
cup sculptures will be on display starting Feb. 4 in Terminal 4 at
New York’s-JFK International Airport.
Samples of Starbucks coffee will be available at New York-JFK,
Los Angeles International Airport, Hartsfield-Jackson Atlanta
International Airport and Seattle-Tacoma International Airport on
Feb. 4 to promote the partnership and provide travelers with a
taste of the Starbucks® coffees that will be served onboard at
35,000 feet.
About Delta Air Lines
Delta Air Lines serves more than 170 million customers each
year. Delta has ranked No.1 in the Business Travel News Annual
Airline survey for four consecutive years, a first for any airline.
Additionally, Delta was named to FORTUNE magazine’s top 50 Most
Admired Companies in addition to being named the most admired
airline for the third time in four years. With an industry-leading
global network, Delta and the Delta Connection carriers offer
service to 330 destinations in 64 countries on six continents.
Headquartered in Atlanta, Delta employs nearly 80,000 employees
worldwide and operates a mainline fleet of more than 700 aircraft.
The airline is a founding member of the SkyTeam global alliance and
participates in the industry’s leading trans-Atlantic joint venture
with Air France-KLM and Alitalia as well as a newly formed joint
venture with Virgin Atlantic. Including its worldwide alliance
partners, Delta offers customers more than 15,000 daily flights,
with key hubs and markets including Amsterdam, Atlanta, Boston,
Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New
York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle
and Tokyo-Narita. Delta has invested billions of dollars in airport
facilities, global products, services and technology to enhance the
customer experience in the air and on the ground. Additional
information is available on delta.com, Twitter @Delta,
Google.com/+Delta, Facebook.com/delta and Delta’s blog
takingoff.delta.com.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 21,000 stores around the globe, Starbucks is the
premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit our stores or online at Starbucks.com and
news.starbucks.com.
*No purchase required. The Delta Cup Sweepstakes is open to
legal residents of the 50 U.S. states and DC, 18 or older. Starts
12:01 a.m. Eastern Time (“ET”) February 4, 2015 and ends11:59 p.m.
ET on February 8, 2015. Void where prohibited. Sponsor: Delta Air
Lines, Inc., 1030 Delta Blvd., Atlanta, GA 30354. For complete
rules visit deltacupcontest.com.
**Pike Place is a registered trademark of the Pike Place Market
PDA, used under license.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150204005305/en/
Starbucks Coffee CompanyErin Shane,
206-318-7100press@starbucks.comorDelta Air
Lines404-715-2554media@delta.com
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