Created by Epicurean Experts at Teavana and
Celebrating the Growing Popularity of Tea – Trendsetters Share
Their Top Picks for Teavana® Tea Gifts this Holiday Season
New Teavana® Ecommerce Site Makes Finding a
Unique Gift Educational, Fun and Easy
As millions of Americans begin their holiday shopping, Teavana
(NASDAQ:SBUX) unveils its 2015 Holiday Collection; an array of more
than 80 epicurean tea gifts. Teavana’s premium loose leaf teas are
the perfect way to share a thoughtful gift, create a tea ritual
that can last a lifetime, and bring the benefits of tea to friends
and family.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20151105006015/en/
Teavana (NASDAQ:SBUX) unveils its 2015
Holiday Collection which features an array of more than 80
epicurean tea gifts including the Cheer + Revelry Sampler
Collection, a set of four indulgent dessert blends. The sampler
collection is available on Teavana.com and Teavana stores through
the holiday season. (Photo: Business Wire)
“We know that the popularity of tea in America is expanding,1
making this holiday season the perfect time to share the gift of an
premium tea experience from Teavana,” said Bernard Acoca,
president, Teavana. “We believe a gift from Teavana is more than
tea—it’s the opportunity to experience ritual, relaxation, wellness
and decadent flavors that delight the senses.”
To introduce the new collection, Teavana enlisted the help of
top tastemakers in lifestyle, fashion and food to curate a list of
the Top Tea Gifts of 2015:
Share One of Oprah’s Favorite Things
Today, the editors of O, The Oprah Magazine announced the
Teavana® Oprah Chai Steep Good Thoughts Set is one of Oprah’s
Favorite Things. Co-created by Oprah Winfrey, the gift set features
a ceramic tea-for-one stacking mug and teapot, and the distinctive
spice of Teavana® Oprah Chai including a tin of both Oprah’s
original Teavana® Oprah Chai blend and the Teavana® Oprah Chai
Herbal blend. Socially-conscious gift givers will love that for
each set purchased, $4.00 will be donated to support educational
opportunities for young people.2
Make a Statement with the Most Stylish Afternoon Tea
As an avid tea drinker, style blogger Julia Dzafic of Lemon
Stripes recommends3 gifting tea sets that match a recipient’s
style. Her picks for the season are the Multicolor 'Viv' Teapot Set
and indulgent White Chocolate Peppermint Rooibos Tea to prepare
holiday entertaining with beautiful seasonal tablescapes.
“I love the bright mix and match colors of this tea set. Its
modern design is perfect for friends and family that love bold and
beautiful statement pieces,” said Dzafic. “I’m excited to host a
holiday afternoon tea for my girlfriends with the Multicolor Viv
Teapot set since it brings a beautiful pop of color to my otherwise
neutral kitchen. Paired with Teavana’s White Chocolate Peppermint
blend, I can serve the flavors of the season without the
guilt.”
Ignite Your Senses
Naomi Robinson of Baker’s Royale recommends3 giving a gift of
tea that ignites the senses with the smells and tastes of the
season. The Cheer + Revelry Sampler Collection features indulgent
teas, including White Chocolate Peppermint Rooibos Tea, CocoCaramel
Sea Salt Herbal Tea, Chocolate Chai Black Tea and Gingerbread Black
Tea.
“The holidays are all about aromas and flavors. Gingerbread is a
must this time of year and a classic seasonal choice for baking –
something my family will be enjoying all winter,” Robinson said.
“Along with the Gingerbread Black Tea, Teavana’s Cheer + Revelry
Sampler Collection includes three delicious flavors to keep the
holidays festive and cheerful.”
For the perfect gift, pair any one of Teavana’s sampler
collections with an infuser mug. Robinson recommends the Gold Dot
Infuser Mug for festive flair.
Become a Tea Artisan
Teavana’s Tea Director Dan Karches says the Artisanal Brewing
Collection Kit makes the ultimate hostess gift. The collection
includes everything a host needs to brew the perfect cup of tea
plus a selection of Teavana’s most popular teas including
Youthberry® with Wild Orange Blossom, Maharaja™ Chai with Samurai
Chai Mate®, Peach Tranquility® and Jade Citrus Mint.
For a more bespoke gift, gift givers can create a personalized
gift that will delight recipients with something tailored just for
them.
- Pick a Tea and Tin: Uncover a
new favorite flavor from the Teavana® Tea Wall or design a custom
blend by starting with an herbal– such as citrus, berry, or floral.
Karches recommends trying the three recommended blending options
listed on the back of each tea tin. Once the blend is complete,
purchase a tea tin of your choice to go with it.
- Select a Steeper: Choose from a
variety of effortless loose-leaf tea brewing methods from a
stainless steel infuser with charm to the Teavana Perfectea® Maker,
a quick and easy way to steep loose leaf tea. The patented tea
dispenser mechanism strains tea simply into a cup, keeping the
leaves in the tea maker.
- Add the Finishing Touches: Don’t
forget to include Perfectea Belgium Rock Sugar, a Perfectea Spoon,
cocktail napkins and a card. Then, thanks to Teavana’s
complimentary holiday gift packaging, one can leave the store with
a ready-to-give gift – perfect for any last-minute holiday
shopping.
For gift givers who prefer to let Karches and his tea experts
pick a gift for them, Teavana® Tea Subscriptions (available in
monthly and in 3-month subscriptions on Teavana.com) are available,
featuring an assortment of teas hand-picked by Teavana, including
one pure tea and two other teas to complement it.
Show Off Your Creativi-tea on Teavana.com (or in store) and
Save
Tea-savvy customers can create gift sets on Teavana.com and in
store and receive special savings:
- Share Teavana’s festive array of
holiday dessert teas—returning seasonal favorite White Chocolate
Peppermint Rooibos Tea, CocoCaramel Sea Salt Herbal Tea, Chocolate
Chai Black Tea and Gingerbread Black Tea—all in the Cheer + Revelry
Collection Sampler and pick one of three Holiday Infuser Mugs for
$50—now through 12/23.
- Pick the White Chocolate Peppermint
Rooibos pre-filled Tea Tin or the Gingerbread Black Tea pre-filled
Tea Tin, and then add one of ten Contour Tumblers to save
$10—now through 11/22.
The holiday collection, as well as Teavana’s collection of more
than 100 epicurean teas, are now available in Teavana’s specialty
stores and at teavana.com.
About Teavana
Teavana offers high quality teas and a unique in-store
experience to new tea drinkers and tea connoisseurs alike. Acquired
by Starbucks (NASDAQ:SBUX) in 2012, Teavana immerses customers in a
full tea experience where they can learn more about the ritual and
enjoyment of tea with products available in more than 350 Teavana
specialty store locations and Teavana tea bars, as well as in
Starbucks® stores across the U.S. and Canada. Teavana offers
premium tea accessories and an array of loose leaf teas, including
Teavana® Oprah Chai, created in partnership with Ms. Oprah Winfrey.
For more information, visit www.teavana.com, become a member of our
bold tea community at https://www.facebook.com/teavana or follow
Teavana on Twitter for our latest updates at
https://www.twitter.com/teavana.
1The total wholesale value of tea sold in the USA grew from less
than two billion dollars in 1990 to more than 10 billion dollars
today. Tea Association of the USA.
http://www.teausa.com/14654/state-of-the-industry
2 100 percent of all proceeds made to the Oprah Winfrey
Leadership Academy Foundation from Teavana® Oprah Chai goes to the
Foundation, which in turn provides further funding to Girls Inc.,
National CARES Mentoring Movement, Pathways to College and U.S.
Dream Academy. For more information about these efforts, visit
oprah.com/oprahchai.
3Starbucks compensated Lemon Stripes and Baker’s Royale to share
their gift ideas.
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