RESTON, Va., Feb. 10, 2020 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced a new agreement
to provide Ovation TV, America's only arts network, with OnDemand
Essentials, Comscore's currency measurement service for Video On
Demand.
As an independent cable network, production and digital media
company, Ovation TV is committed to surface and connect the world
to all forms of art and artistic expression. Showcasing new seasons
of the revered Inside the Actors Studio, plus a lineup of
critically-acclaimed premium dramas, from Riviera to the
arts-related specials & documentaries, as well as iconic films,
Ovation salutes innovative storytelling. With this new Comscore
partnership, Ovation will receive census level video on-demand
measurement to support the monetization of its unique audience and
further understand the consumption habits of its dedicated VOD
viewership.
"At Ovation, we are dedicated to celebrating and supporting all
forms of arts and culture. Having Comscore's robust OnDemand
Essentials measurement will provide an avenue to granular insights
into how our viewers are connecting with our content and will help
sponsors and advertisers understand the unique value of our loyal
audience," said Liz Janneman, EVP of
Network Strategy at Ovation.
"As the market leader in on-demand measurement, we welcome
Ovation to our roster of clients and are confident that our client
services and ODE solutions will provide valuable insights for its
business," said Carol Hinnant, Chief
Revenue Officer, Comscore.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. For more information, visit
www.comscore.com.
About OVATION America's Only Arts Network
As an independent television, production and digital media company,
OVATION has an unparalleled commitment to the arts, culture and
captivating entertainment. Showcasing a lineup of
critically-acclaimed premium dramas, arts-related specials and
documentaries, and iconic films, OVATION salutes innovative
storytelling, lives for the art in entertainment, finds beauty in
the everyday, and applauds art in unexpected places. OVATION is
available to nearly 50M subscribers
via cable, satellite and telco systems including Comcast
Cable/Xfinity, DIRECTV/AT&T U-verse, SPECTRUM, Verizon FiOS, as
well as on VOD. Ovation is committed to advocating for the
arts, nationally and locally, and has provided more than
$15M in contributions and in kind
support to arts institutions and arts education. You can
follow OVATION on Facebook, Twitter, YouTube, Pinterest,
OvationTV.com, and through our App, OVATION NOW.
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SOURCE Comscore