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UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C., 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date
of Report (Date of earliest event reported): September 19, 2024
SAFETY
SHOT, INC.
(Exact
name of registrant as specified in charter)
Delaware |
|
001-39569 |
|
83-2455880 |
(State
or other jurisdiction
of
incorporation) |
|
(Commission
File
Number) |
|
(IRS
Employer
Identification
No.) |
1061
E. Indiantown Rd., Ste. 110, Jupiter, FL 33477
(Address
of principal executive offices) (Zip Code)
(561)
244-7100
(Registrant’s
telephone number, including area code)
Not
Applicable
(Former
name or former address, if changed since last report)
Check
the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under
any of the following provisions (see General Instruction A.2. below):
☐ |
Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
|
|
☐ |
Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
|
|
☐ |
Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
|
|
☐ |
Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities
registered pursuant to Section 12(b) of the Act:
Title
of each class |
|
Trading
Symbol(s) |
|
Name
of each exchange on which registered |
Common
Stock |
|
SHOT |
|
The
Nasdaq Stock Market LLC
(The
Nasdaq Capital Market) |
|
|
|
|
|
Warrants,
each exercisable for one share of Common Stock at $8.50 per share |
|
SHOTW |
|
The
Nasdaq Stock Market LLC
(The
Nasdaq Capital Market) |
Indicate
by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405
of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging
growth company ☒
If
an emerging growth company, indicate by check mart if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Item
7.01 Regulation FD Disclosure
On
September 19, 2024, Safety Shot, Inc. (the “Company”) issued a press release. A copy of the press release is furnished hereto
as Exhibit 99.1 and incorporated herein by reference.
Exhibits
9.01 Financial Statements and Exhibits
SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
Date:
September 19, 2024
SAFETY
SHOT, INC. |
|
|
|
|
By: |
/s/
Jarrett Boon |
|
|
Jarrett
Boon |
|
|
Chief
Executive Officer |
|
Exhibit
99.1
Safety
Shot Partners with Launchpad to Tap into the Large and Influential College Student Market
Launchpad’s
Network All Roads Travel (ART) Will Help Raise Brand Awareness for Safety Shot Among Millions of U.S. College Students
JUPITER,
Fla., September 19, 2024 /Globe Newswire/ — Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the
Company”), a wellness company behind the first patented wellness product on Earth that lowers blood alcohol content in as
little as 30 minutes by supporting its metabolism, has partnered with Launchpad, a dynamic marketing agency that specializes in
college student-focused marketing solutions.
The
Company will be utilizing Launchpad’s network All Roads Travel (ART), the #1 College Tour Operator in the nation, to raise brand
awareness for the Safety Shot product among college students.
ART’s
campaigns have a nationwide reach spanning over 100 major campuses across the United States. These campaigns tap into thousands of existing
student ambassadors, providing brands direct access to highly engaged student communities. ART has successfully executed campaigns with
renowned brands such as Fashion Nova, Celsius, 818 Tequila, and more, with a focus on college markets. Ambassadors are influential both
online and offline, creating organic content across key platforms including Tik Tok.
As
part of the Safety Shot partnership, ATR will leverage peer-to-peer marketing, product trials, and will engage in ambassador-led activities
on campuses and on social media. Ambassadors will organize events, manage product sampling, create and share content, and build communities
that promote the Safety Shot brand across their campuses.
College
students are educated, brand-loyal consumers. The college market is geographically stable and there are over 21 million college students
enrolled across the country boasting a whopping $593 billion in spending power. 1
1 https://www.refuelagency.com/blog/college/spending-habits-of-college-students/#:~:text=The%20over%2021%20million%20college,learning%20environments%2C%20and%20social%20world.
“This
partnership will drive organic awareness, growth, and engagement for Safety Shot, establishing it as a must-have product among college
students,” said Safety Shot CEO Jarett Boon. “With years of experience managing large-scale ambassador teams, ART
has a deep understanding of the college demographic. With roughly 20 million college students in the U.S., the potential for the Safety
Shot brand to win big with this generation is huge. This is a specific market that loves to have fun but also needs to study and pass
their exams. Safety Shot promotes rapid alcohol detoxification and sobriety. This partnership could help us achieve remarkable brand
awareness with one of the biggest demographics in the country,” Boon added.
“We’re
excited to partner with Safety Shot and bring their unique product to life on some of the most influential college campuses across the
country. This partnership represents a great opportunity to harness the power of peer-driven marketing and build lasting brand loyalty
among students,” stated the Director of Partnerships & Growth at All Roads Travel.
ART
and Safety Shot plan to expand the ambassador program to additional campuses over time, which will increase brand visibility and engagement.
By combining ART’s expertise in student engagement with Safety Shot’s innovative product, the partnership holds strong potential
for long-term growth and expansion across the college market.
For
more information on Safety Shot, visit www.drinksafetyshot.com and Amazon.
About
Safety Shot, Inc.
Safety
Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers
blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase
online at DrinkSafetyShot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors,
retailers, restaurants, and bars throughout 2024.
Forward-Looking
Statements
This
press release includes certain disclosures that contain “forward-looking statements” within the meaning of the Private Securities
Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements
of historical facts contained in this press release, including statements regarding Safety Shot’s ability to develop and commercialize
a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including
our product development plans and strategies, Safety Shot’s future results of operations or financial condition, business strategy
and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking
statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,”
“could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,”
“predict,” “project,” “should,” “target,” “will,” or “would”
or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot’s current
expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause
actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations,
product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully
in the section titled “Risk Factors” in Safety Shot’s Form 10-Q for the fiscal year ended June 30, 2024, filed with
the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking
statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except
as required under applicable law.
Media
and Investor Contact:
Autumn
Communications
Jess
Weinberger
Phone:
201-213-3239
Email:
shot@autumncommunications.com
Investor
Relations
Medon
Michaelides
Phone:
561-244-7100
Email:
investors@drinksafetyshot.com
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