Safety Shot, the world’s first clinically proven alcohol reducer, rebrands as Sure Shot and unveils a bold new look, focusing on 4-ounce bottles and powder stick packs
October 09 2024 - 7:30AM
Safety Shot, Inc. (Nasdaq: SHOT) (the “Company”), the revolutionary
dietary supplement dedicated to stopping the negative effects of
alcohol before they start, announced a significant transformation
with a complete brand overhaul and a new name: Sure Shot. The
rebrand features a fresh new look, as well as a newly improved
taste, that underscores the powerful impact of this game-changing
product and marks the debut of 4-ounce bottles and on-the-go powder
stick packs in the market.
Sure Shot partnered with Amalgam, a full-service
agency known for building bespoke teams of marketing experts with a
proven track record of growing brands. Amalgam helps both
established companies and startups define, refine, and express a
distinctive position in their markets. Amalgam led the
repositioning and rebranding efforts in partnership with Stout
Design.
The new strategy centers on Sure Shot's mission
to pioneer the world’s most innovative functional beverages,
pledging to explore cutting-edge advancements and create a unique
market category. As the only clinically proven alcohol reducer, by
supporting the metabolism of alcohol, Sure Shot aims to establish
itself as the sole occupant of this space, stopping the morning
after before it starts.
“We created a bold brand world inspired by pop
art and comic strip elements, capturing the dynamism and punch that
Sure Shot delivers through its innovative promise,” said Ned
Wallroth, founder of Amalgam, who also serves as Fractional CMO for
the brand.
To coincide with the rebrand, Sure Shot will
debut 4-ounce bottles and on-the-go powder stick packs – both
portable, compact and convenient forms of its innovative formula –
designed for easy on-the-go use, to ensure that customers can enjoy
the benefits of Sure Shot's groundbreaking formula wherever they
are. The 4-ounce bottles ($5.99) and powder stick packs (coming
soon) will be available for purchase in convenience stores and
liquor stores across the United States where Sure Shot is sold.
“We could not be more pleased to introduce the
new and improved Sure Shot look to the world," said Sure Shot CEO
Jarret Boon. “This rebrand marks an exciting new chapter for the
Company as we embrace a bold identity that communicates our
powerful innovation and revolutionary solution to the masses. Our
rebrand isn’t just about aesthetic; it represents the evolution of
the brand, which has seen exponential growth in its first year, and
our commitment to where we see Sure Shot in the future.”
The rebrand announcement comes just about a
month after the brand released new clinical data that proves the
formula’s efficacy in rapidly and dramatically reducing BAC and
unwanted effects of alcohol. The double-blind, randomized,
placebo-controlled study evaluated the acute impact of the Sure
Shot formula on consumer’s Blood Alcohol Content (“BAC”),
successfully demonstrating remarkable and statistically significant
results in various measures related to alcohol consumption and the
subsequent rapid reduction of BAC by supporting the metabolism of
alcohol.
For more information about Sure Shot, please
visit www.sureshot.com and follow on social @sureshot (alt of
@drinksureshot)
About Sure Shot, Inc.Sure Shot,
Inc. a wellness and dietary supplement company dedicated to the
promotion of responsible drinking, has developed Sure Shot, the
first patented wellness product on Earth that lowers blood alcohol
content by supporting its metabolism, while boosting clarity,
energy and overall mood. Sure Shot is available for purchase online
at sureshot.com and Amazon. The Company is introducing
business-to-business sales of Sure Shot to distributors, retailers,
restaurants and bars throughout 2024.
Forward-Looking StatementsThis
press release includes certain disclosures that contain
“forward-looking statements” within the meaning of the Private
Securities Litigation Reform Act of 1995 about us and our industry
that involve substantial risks and uncertainties. All statements
other than statements of historical facts contained in this press
release, including statements regarding Sure Shot’s ability to
develop and commercialize a product that lowers blood alcohol
content, the timing, progress and results of non-clinical studies
and clinical trials, including our product development plans and
strategies, Sure Shot’s future results of operations or financial
condition, business strategy and plans, and objectives of
management for future operations, are forward-looking statements.
In some cases, you can identify forward-looking statements because
they contain words such as “anticipate,” “believe,” “contemplate,”
“continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,”
“potential,” “predict,” “project,” “should,” “target,” “will,” or
“would” or the negative of these words or other similar terms or
expressions. Forward-looking statements are based on Sure Shot’s
current expectations and are subject to inherent uncertainties,
risks and assumptions that are difficult to predict. Factors that
could cause actual results to differ include, but are not limited
to, our ability to comply with applicable U.S. and foreign laws,
rules, and regulations, product liability claims, our ability to
develop and market Sure Shot and the risks and uncertainties that
are described more fully in the section titled “Risk Factors” in
Sure Shot’s quarterly report on Form 10-Q for the fiscal quarter
ended June 30, 2024, filed with the Securities and Exchange
Commission on August 14, 2024, and its other filings with the
Securities and Exchange Commission. Forward-looking statements
contained in this press release are made as of this date, and Sure
Shot undertakes no duty to update such information except as
required under applicable law.
Media and Investor Contact:
Autumn CommunicationsJess WeinbergerPhone:
201-213-3239Email: shot@autumncommunications.com
Investor RelationsMedon MichaelidesPhone:
561-244-7100Email: investors@drinksafetyshot.com
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