Sequential Brands Group (OTC:SQBG) ("Sequential" or the "Company"),
the owner of Heelys®, has announced new plans for Heelys that
include an overhauled and expanded footwear collection, global
marketing plans and the expansion into new product categories
including backpacks and back-to-school accessories.
The new Heelys marketing campaign will feature a television
commercial set to air starting October 2013 throughout Europe,
Asia, Australia and the Americas. The timing is set to coincide
with the new footwear launch. The footwear collection, produced by
licensee BBC International, takes a new approach to the previously
skate oriented footwear line, adding more vibrant colors and a
variety of new silhouettes from canvas high tops to traditional
joggers.
"Heelys' growth strategy for 2013 and beyond includes global
expansion and product extensions to build Heelys into a full
lifestyle brand for kids rooted in adventure and action sports,"
said Rick Platt, Group President of Sequential.
In 2014, Heelys will continue its footwear expansion with the
additional distribution to over 20 new countries.
In addition, Heelys bags, backpacks, and back-to-school
accessories will launch in Summer 2014 through a new license
partnership signed with 5 Horizons, a worldwide leader in design
and manufacturing.
"Our team is very excited to create this category in partnership
with Heelys," said Kevin Lehrer, Managing Partner of 5 Horizons.
"The brand exudes an authenticity and lifestyle that has drawn so
many kids and young adults to the footwear for years." Jon
Allen, Managing Partner, added, "We believe that the brand's
emphasis on fun designs and rich features translates exceptionally
well into a collection of kids bags, packs and lifestyle
accessories."
As part of the newly developed marketing campaign, Heelys
launched a new website, enhanced packaging and updated POS
displays, conveying the fresh look and feel of the brand.
Heelys Footwear Collection will be on display at BBC
International's booth (#60454) at FN Platform, the footwear trade
forum, from August 19-21 at the Las Vegas Convention Center.
Founded in 1999, Heelys quickly became a breakout success in the
world of action sports among children and teens with its innovative
wheeled footwear. Heelys core product, HEELYS-wheeled footwear, is
patented dual-purpose footwear that incorporates a stealth,
removable wheel in the heel.
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (OTC:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands that presently
include William Rast®, People's Liberation®, DVS® Action Sports,
Heelys®, Caribbean Joe®, Ellen Tracy® and Revo®. Sequential seeks
to ensure that its brands continue to thrive and grow by employing
strong brand management, design and marketing teams. Sequential has
licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United
States and in certain international territories. For more
information, please visit Sequential's corporate website at:
www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
ABOUT 5 HORIZONS GROUP, LLC
5 Horizons Group is a global design, manufacturing and marketing
firm that specializes in Recreational and Home products. The
Company creates a range of categories covering sports, work,
outdoors and travel bags and related accessories as well as
furniture, housewares and home décor. The Company also
provides private brand products for retail partners and customized
programs for the corporate and incentive markets. 5 Horizons
markets and distributes its products across national retail and
specialty stores in the United States and internationally. 5
Horizons was founded in 2007 and has offices in the United States,
China and Vietnam. U.S. headquarters is located in St. Louis,
MO.
ABOUT BBC INTERNATIONAL
BBC International, a major footwear firm in the industry, was
founded in 1975 by Chairman Robert Campbell. The company is the
leading children's and skate footwear designer and marketer
globally. BBC leads the kid's footwear marketplace with creative
design and advanced technology. They have secured many long-term,
internationally recognized children's licenses such as Polo Ralph
Lauren, Sam Edelman, Guess, Born, OSIRUS, Heelys and entertainment
brands such as Marvel. Their ability to service all levels of
quality fashion and distribution from department stores to mass
market is the key to their success in the children's arena. For
more information, please visit BBC's corporate website
at: www.bbcint.com
Forward-Looking Statements
Certain statements in this press release and oral statements
made from time to time by representatives of the Company are
forward-looking statements ("forward-looking statements") that
involve risks and uncertainties. For this purpose, any statements
contained in this press release that are not statements of
historical fact may be deemed to be forward-looking statements.
When used in this press release and in documents referenced herein,
forward-looking statements include, without limitation, statements
regarding our expectations, beliefs or intentions that are
signified by terminology such as "subject to," "believes,"
"anticipates," "plans," "expects," "intends," "estimates," "may,"
"will," "should," "can," the negatives thereof, variations thereon
and similar expressions. Such forward-looking statements reflect
the Company's current views with respect to future events, based on
what the Company believes are reasonable assumptions; however, such
statements are subject to certain risks, uncertainties and other
factors. Our actual results may differ materially from those
anticipated in any forward-looking statements due to known and
unknown risks, uncertainties and other factors. The section
entitled "Risk Factors" set forth in Item 1A of Part I of our
Annual Report on Form 10-K for the year ended December 31, 2012, in
Item 1A of Part II of our Quarterly Report on Form 10-Q for the
quarterly period ended June 30, 2013 and in similar discussions in
our other Securities and Exchange Commission filings, discuss some
of the important risks, uncertainties and other factors that may
affect our business, results of operations and financial condition.
The Company's stockholders are urged to consider such risks,
uncertainties and factors carefully in evaluating the
forward-looking statements and are cautioned not to place undue
reliance on such forward-looking statements. Forward-looking
statements are not, and should not be relied upon as, a guarantee
of future performance or results, nor will they necessarily prove
to be accurate indications of the times at or by which any such
performance or results will be achieved. As a result, actual
outcomes and results may differ materially from those expressed in
forward-looking statements. The Company is under no obligation to,
and expressly disclaims any such obligation to, update or alter its
forward-looking statements, whether as a result of new information,
future events or otherwise.
CONTACT: Media Contacts
For all licensing inquiries please contact:
Julia Graham, Brand Manager
Sequential Brands Group
646-395-4921
For all financial inquiries please contact:
Gary Klein, CFO
Sequential Brands Group
646-564-2574
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