Visteon Innovations Make Travel More Enjoyable
January 05 2005 - 11:15AM
PR Newswire (US)
Visteon Innovations Make Travel More Enjoyable Automotive
electronics and lighting technology offer new options for
entertainment, information and visibility LAS VEGAS, Jan. 5
/PRNewswire/ -- Consumer research shows drivers are looking for
technology to help make driving easier and more enjoyable. Visteon
Corporation (NYSE:VC) applies its expertise to bring
consumer-focused electronic innovations to the automotive space
quickly. Visteon will demonstrate unique audio, infotainment,
driver awareness systems and lighting technology at the Consumer
Electronics Show (CES) in Las Vegas, Nevada January 6 through 9,
2005. Visteon's original equipment products are on display in the
North Plaza, booth #1, and its aftermarket products are shown in
the North Hall, booth #5811. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO ) Visteon's
product lineup for CES 2005 demonstrates Visteon's knowledge of
consumer expectations and the electronics and lighting products
that offer distinctive features for each make and model. "All
across the globe, people are spending nearly twice the number of
hours in their cars as they did five years ago," said Martin
Thoone, Visteon's electronics product line director. "This increase
is in both commuting time and pleasure trips. This means drivers
are looking for quality audio and entertainment systems, including
digital technologies like HD Radio(TM), satellite radio, branded
audio and CD6/MP3 music systems. In addition, they are looking for
driver information and awareness technologies to help improve
visibility and focus on the task at hand." Visteon uses
award-winning consumer research methods to conduct studies and
analyze feedback. The challenge for the supplier is to understand
the automaker's design intent and brand image for each vehicle,
apply the findings from the consumer research, and deliver
innovative technology quickly. This combination of learning helped
guide the development of industry-leading audio and infotainment
systems, driver awareness and lighting technologies. Since 2001,
brand studies have shown that more than 90 percent of new car
buyers consider the audio system an important factor in purchase
decisions and more than 40 percent of mid- and luxury-car buyers
perceive themselves as audiophiles. Applying this information,
Visteon developed a broad range of audio systems and family
entertainment systems, from premium-branded audio to a variety of
digital audio systems. Visteon and Boston Acoustics teamed up in
2002 to bring branded Boston Acoustics audio to the vehicle. The
results of this partnership are now in production on several
Chrysler and Jeep vehicles. Through a new partnership with Boston
Acoustics and Dolby Laboratories, Visteon is offering automakers a
branded Boston Acoustics, Dolby(R) Pro Logic(R) II, DVD-Audio,
family entertainment system. This system also features the first
wireless Dolby Headphone solution. Digital audio products offer
CD-quality audio for the driver and the passengers. Visteon
developed one of the first automotive applications of digital
signal processing, which entered the marketplace on a variety of
vehicles as early as 1995. Today, Visteon offers a variety of
digital systems including HD Radio, satellite radio (both XM and
SIRIUS) and Eureka 147 Digital Audio Broadcasting (DAB). A new
entry is Dockable Family Entertainment System(TM) which is truly
portable and offers a larger viewing area. These systems are
currently available in the marketplace as aftermarket products. In
addition, this year Visteon will announce a new level of
distinction. Not only is Visteon the first supplier of an
integrated, factory-installed voice-activated Bluetooth(R) wireless
system in automotive production on both sides of the ocean, but
later this year Visteon will move into high-volume production of
this system for the North American market. Today, Visteon supplies
the MACH(R) Voice Link for automakers in Europe and North America
on several vehicles. Electronic devices meet consumer demands for
increased style and information. Studies show that drivers are
looking for awareness technologies that provide increased
information like side object awareness, back-up cameras and
instrument clusters that are functional and offer unique styling.
In addition, drivers and automakers alike are seeing value in light
emitting diode (LED) lighting to add styling and functional options
for increased visibility inside and outside the vehicle, from front
and rear lights to interior door panel lighting. Visteon will
demonstrate a variety of unique, highly-styled instrument clusters,
driver awareness technologies and lighting systems that will help
make drivers better drivers. Sight, sound and touch are the senses
that help consumers define the technology that helps make traveling
more comfortable. Visteon meets the needs of these senses through
audio, entertainment, visibility and information that will make
driving more enjoyable for consumers. Visteon Corporation is a
leading full-service supplier that delivers consumer-driven
technology solutions to automotive manufacturers worldwide and
through multiple channels within the global automotive aftermarket.
Visteon has about 72,000 employees and a global delivery system of
more than 200 technical, manufacturing, sales and service
facilities located in 25 countries.
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE:
Visteon Corporation CONTACT: Media Inquiries: Robin Pannecouk,
+1-734-710-5575, , or Jim Fisher, +1-734-710-5557, , both of
Visteon Corporation Web site: http://www.visteon.com/
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