- Entry into One of the Largest and Fastest Growing Mobile Game
Categories
- Exciting Portfolio of Popular Hyper-Casual Games with more than
5 Million Mobile DAUs and 65 Million Mobile MAUs
- Expands and Diversifies Zynga’s Advertising Business
- Adds a Highly Talented Team and Extensive Network of External
Developers
- Acquisition Expected to Close on October 1, 2020
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, today announced it has entered into an agreement to
acquire Istanbul-based Rollic, a mobile games developer and
publisher with an exciting portfolio of popular hyper-casual games
that have been downloaded more than 250 million times. With this
acquisition, Zynga enters the hyper-casual market – one of the
largest and fastest growing gaming categories on mobile – and adds
a highly talented team and an extensive network of external
developers. Rollic will meaningfully increase our audience and grow
our advertising business.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200805005030/en/
Zynga Enters Into Agreement to Acquire
Istanbul-based Rollic (Graphic: Business Wire)
Founded in December 2018 by Burak Vardal, Deniz Basaran and
Mehmet Can Yavuz, Rollic is a hyper-casual publisher and game
developer based in Istanbul, Turkey. Eight of Rollic’s games have
reached #1 or #2 top free downloaded games in the U.S. App Store,
and their latest releases, Go Knots 3D and Tangle Master 3D, were
the top two most downloaded games in the U.S. App Store in Q2 2020.
Rollic’s titles currently have more than 5 million mobile daily
active users (DAUs) and 65 million mobile monthly active users
(MAUs).
“We are excited to expand into the hyper-casual category with
the acquisition of Rollic, one of the fastest growing hyper-casual
developers and publishers worldwide in 2020, led by an incredibly
creative team,” said Frank Gibeau, Chief Executive Officer of
Zynga. “With Rollic, we are meaningfully growing our audience,
expanding and diversifying our global advertising business, and
adding to our game pipeline and developer network. Zynga and Rollic
are well-positioned to grow faster together.”
“The Rollic team is proud to be joining Zynga,” said Burak
Vardal, founder and Chief Executive Officer of Rollic. “Our
expertise in hyper-casual is a seamless fit for Zynga’s proficiency
in product management, data science, ad monetization and
world-class publishing. With Rollic’s robust slate of existing and
new hyper-casual games joining Zynga’s portfolio, we look forward
to advancing our collective mission to connect the world through
games.”
Zynga will acquire 80% of Rollic for $168 million in cash. The
final upfront transaction consideration will also include customary
closing adjustments and is expected to close on October 1, 2020.
Over the next three years, Zynga will acquire the remaining 20% in
equal installments at valuations based on specific profitability
goals.
Editor’s note:
Key art and broadcast assets available for use at the following
link: https://bit.ly/ZyngaRollic
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. To date, more than one
billion people have played Zynga’s franchises including CSR
RacingTM, Empires & PuzzlesTM, Merge Dragons!TM, Merge
Magic!TM, Toon Blast™, Toy Blast™, Words With FriendsTM and Zynga
PokerTM. Zynga’s games are available in more than 150 countries and
are playable across social platforms and mobile devices worldwide.
Founded in 2007, the company is headquartered in San Francisco with
locations in the U.S., Canada, the U.K., Ireland, India, Turkey and
Finland. For more information, visit www.zynga.com or follow Zynga
on Twitter, Instagram, Facebook or the Zynga blog.
About Rollic
Founded in December 2018, Rollic is an Istanbul-based game
developer and publisher, focused on free-to-play hyper-casual games
for iOS and Android. Games released by Rollic include Go Knots 3D,
Flipper Dunk, Onnect – Pair Matching Puzzle, Pixel Shot 3D, Picker
3D, Repair Master 3D, Tangle Master 3D, Water Shooty, and Wheel
Smash. Rollic is committed to producing massively appealing global
titles while building a thriving developer ecosystem in the gaming
industry. For more information, visit www.rollicgames.com or follow
Rollic on Facebook, LinkedIn, Instagram, Twitter or the Rollic
blog.
Forward-Looking Statements
This press release contains forward-looking statements,
including those statements relating to, among other things: our
ability to achieve the intended benefits of acquiring Rollic Oyun
Yazılım ve Pazarlama Anonim Şirketi (“Rollic”), including expanding
our global audience and advertising business, growing our average
mobile DAU and MAU and adding to our development pipeline and our
overall growth; the purchase price for acquiring Rollic; the form
and allocation of deal consideration; the timing in which the
transaction close is expected; and our ability to achieve financial
projections. Forward-looking statements often include words such as
“outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,”
“believe,” “target,” “expect,” and statements in the future tense
are generally forward-looking. The achievement or success of the
matters covered by such forward-looking statements involves
significant risks, uncertainties, and assumptions, and our actual
results could differ materially from those predicted or implied.
Undue reliance should not be placed on such forward-looking
statements, which are based on information available to us on the
date hereof. We assume no obligation to update such statements.
Factors that could cause actual results to differ include
satisfaction of transaction closing conditions and our ability to
timely close the transaction, effectively integrate Rollic, and
achieve the expected benefits of the transaction. More information
about these risks, uncertainties, and assumptions and additional
factors that could cause actual results to differ are or will be
described in greater detail in our public filings with the
Securities and Exchange Commission (the “SEC”), copies of which may
be obtained by visiting our Investor Relations website at
http://investor.zynga.com or the SEC’s web site at www.sec.gov.
Key Operating Metrics
We manage our business by tracking several operating metrics,
including Mobile DAUs. “Mobile DAUs,” which measure daily active
users of our mobile games, is recorded and estimated by our
internal analytics systems. We determine Mobile DAUs and other
operating metrics by using internal company data based on tracking
of user account activity. We also use information provided by third
parties, including third party network logins provided by platform
providers, to help us track whether a player logged in under two or
more different user accounts is the same individual.
Mobile DAUs. We define Mobile DAUs as the number of
individuals who played one of our mobile games during a particular
day. Average Mobile DAUs for a particular period is the average of
the Mobile DAUs for each day during that period. Under this metric,
an individual who plays two different mobile games on the same day
is counted as two DAUs. We use Mobile DAUs as a measure of audience
engagement.
Mobile MAUs. We define Mobile Monthly Active Users (MAUs)
as the number of individuals who played one of our mobile games in
the 30-day period ending with the measurement date. Under this
metric, an individual who plays two different mobile games in the
same 30-day period is counted as two Mobile MAUs. We use
information provided by third parties to help us identify
individuals who play the same mobile game to reduce this
duplication. However, because we do not always have the third party
network login data to link an individual who has played under
multiple user accounts, a player may be counted as multiple Mobile
MAUs. Average Mobile MAUs for a particular period is the average of
the Mobile MAUs at each month-end during that period. We use Mobile
MAUs as a measure of total game audience size.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200805005030/en/
Zynga Investor Relations: Rebecca Lau Investors@zynga.com
Zynga Press: Sarah Ross Sarah@zynga.com
Zynga (NASDAQ:ZNGA)
Historical Stock Chart
From Apr 2024 to May 2024
Zynga (NASDAQ:ZNGA)
Historical Stock Chart
From May 2023 to May 2024