(Updates throughout with additional details and background.)

 
   By Bob Sechler 
   DOW JONES NEWSWIRES 
 

General Electric Co.'s (GE) industrial businesses showed signs of shaking off the recession's grip in the third quarter, with the bellwether conglomerate growing its backlog of equipment and services orders to a record $174 billion.

Strength in GE's industrial and media businesses offset continued weakness in its GE Capital financial arm. The company posted third-quarter earnings that fell a less-than-feared 42%, although revenue was lighter than expected.

Shares were down 0.8% at $16.65 premarket. After hitting an 18-year low in March, the stock was up 4% for the year through Thursday.

GE Capital, which was hit hard by the financial crisis and has sapped results for about the past two years, posted an 87% drop in quarterly profit.

But GE's industrial and media businesses, including it energy and technology infrastructure divisions and its NBC Universal media unit, posted a combined 4% rise in third-quarter profit, compared with the year-earlier period. Profit at the units had slumped 8% in the second quarter on a year-over-year basis.

"In a global economic environment that is beginning to slowly recover, GE delivered solid third-quarter business results," Chief Executive Jeff Immelt said in a statement. "We are aggressively controlling costs, increasing our industrial backlog while expanding margins and capitalizing on strong services performance."

The conglomerate's $174 billion backlog of orders for big-ticket equipment, maintenance and other services was up 3% in the third quarter after slumping a bit in the second quarter.

GE generated $18.4 billion in new infrastructure orders in the quarter, evenly split between equipment and services, and the company noted that "cancellations remain insignificant."

The industrial operations generated $4.4 billion in cash during the quarter, putting total cash generation at $11.5 billion so far this year and on pace to exceed $15 billion. Cash generation has been an important metric for the company as it attempts to allay investor fears regarding its GE Capital financial unit.

Overall, GE posted a third-quarter profit of $2.49 billion, or 23 cents a share, down from $4.31 billion, or 43 cents a share, a year earlier. Restructuring and other items totaled $600 million, or 5 cents a share.

Revenue decreased 20% to $37.8 billion, with revenue at GE Capital dropping 30%.

A survey of analysts by Thomson Reuters predicted a profit of 20 cents a share on revenue of $39.5 billion.

GE's operations comprise a wide range of products including appliances, aviation products, health-care products and its NBC Universal television unit, making its performance an indicator of broader economic trends.

GE didn't immediately comment on its plans for NBC Universal, although the company was scheduled to conduct a post-earnings conference call with analysts later Friday morning. GE previously has confirmed that talks are under way to merge NBC Universal with Comcast Corp.'s (CMCSA) television networks.

-By Bob Sechler, Dow Jones Newswires; 512-394-0285; bob.sechler@dowjones.com

(Joan E. Solsman contributed to this report.)