Serena Williams Debuts New Nike Collection for Australian Open
January 13 2005 - 4:15PM
PR Newswire (US)
Serena Williams Debuts New Nike Collection for Australian Open The
Serena Williams Collection From Nike Available for First Time at
Retail MELBOURNE, Australia, Jan. 13 /PRNewswire-FirstCall/ -- For
her return to the 2005 Australian Open in Melbourne, Australia,
Serena Williams will debut The Serena Williams Collection by Nike,
an apparel and footwear collection available at retail for the
first time. (Logo:
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://www.newscom.com/cgi-bin/prnh/20050113/SFTH057-a
http://www.newscom.com/cgi-bin/prnh/20050113/SFTH057-b ) This
global collection includes apparel and footwear and is about the
art of transformation -- designed to help players transform their
look -- and their game. Fitting of Serena's personality, the colors
are bold and include Lymon (lime) and Imperial (blue). Serena
Williams Transform Dress The "transform dress" is the signature
piece of the apparel collection. Inspired by the woman who
transformed the game, the Transform Dress easily transitions from a
tank and short to a dress with shorts underneath. The mix-and-match
pieces include a tank with keyhole cutouts and Nike Sphere Cool
Mesh; a Dri-FIT short; and a dress featuring Dri-FIT fabric and
Nike Sphere Cool mesh. The Dri-FIT and Nike Sphere Cool Mesh
technology ensures that Serena will stay cool and dry while playing
in the soaring heat of Melbourne. This revolutionary dress will be
showcased in Australia and will offer Serena maximum versatility
and visual impact. Nike Show Glamour SW The Serena Williams
Collection also includes the Nike Shox Glamour SW, which she wore
for the first time in August 2004 in New York. Designed for power
players like Serena, the Nike Shox Glamour SW shoe applies Nike
Shox technology to tennis for the first time ever. A low-profile
Nike Shox platform provides ultra-responsive cushioning, a
"Momentum Control System" that supports the foot during quick cuts
and an upper that offers maximum breathability with mesh quarter
panels. Nike Shox Transform Boots Serena will once again debut
custom-made "boots" for her pre-game warm up. Designed to match her
key apparel pieces, the Nike Shox Transform Boots also feature the
key colors of Lymon and Imperial. The boot, being tested by Serena
and not yet available at retail, provides muscle compression,
offering protection from muscle vibrations that can travel up the
leg during high impact movements on the court. The boot is also
light-weight with breathable mesh for cooling benefits. About
Serena Williams: Serena Williams is ranked 7th in the world in
singles and will play in the Australian Open starting next week --
At her last Australian Open appearance she won, achieving the
historic "Serena Slam" winning all four Grand Slam tournaments in a
row. About Nike Nike, Inc. based in Beaverton, Oregon is the
world's leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities. Wholly owned Nike
subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Bauer NIKE
Hockey Inc., a leading designer and distributor of hockey
equipment; Cole Haan(R), which designs, markets, and distributes
fine dress and casual shoes and accessories; and Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://www.newscom.com/cgi-bin/prnh/20050113/SFTH057-a
http://www.newscom.com/cgi-bin/prnh/20050113/SFTH057-b
http://photoarchive.ap.org/ DATASOURCE: Nike, Inc. CONTACT: Alexis
Patterson of Nike Media Relations, +1-212-367-4447 Web site:
http://www.nikebiz.com/
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