Jonathan Yuska Appointed President of Culture Kings U.S.
June 09 2022 - 3:05PM
Business Wire
Next-Generation Brand Accelerator Taps
Athleticwear Veteran to Bolster the U.S. Expansion of Its Culture
Kings Brand
a.k.a. Brands Holding Corp. (NYSE: AKA) (the “Company”), a brand
accelerator of direct-to-consumer (DTC) fashion brands for the
next-generation, today announced the appointment of Jonathan Yuska
as President of Culture Kings’ U.S. division. Joining the Culture
Kings leadership team, Yuska will report to Simon Beard, CEO &
Co-Founder of Culture Kings, and will spearhead the brand’s
continued expansion in the United States.
“Jonathan has an extensive, impressive background working with
athleticwear and lifestyle brands, and we are confident that he
will be an invaluable asset to Culture Kings,” said Simon Beard,
CEO & Co-Founder of Culture Kings. “We look forward to having
Jonathan on board to lead the brand’s growth in the U.S. – both
online and in-person with our first flagship store opening in Las
Vegas later this year. We know he will be instrumental in scaling
our business into a formidable streetwear lifestyle brand
globally.”
Yuska brings over 20 years of experience in growing and leading
divisions within a number of worldwide sports brands, including
adidas, Reebok and Fila. Most recently, he served as the President
of rastellis.com, a high growth DTC premium food company based in
Philadelphia. From 2012 to 2017, Yuska was the Global Head of
adidas’ premium apparel brand Mitchell & Ness, where he led
global strategy, product creation, marketing and league
partnerships.
Earlier in his career, Yuska held various creative leadership
roles at adidas, including Head of Design. He was behind the adidas
exclusive official outfitter deals with the NBA, NFL, NHL and other
leagues. Prior to that, Yuska held multiple creative leadership
roles at Reebok, leading regional collections from the brand’s
Tokyo office. He also spent more than four years with Fila working
in product creation.
“Culture Kings is a leading streetwear lifestyle brand that
uniquely blends sports, music and fashion unlike anyone else. I am
confident that the brand has a tremendous runway of growth ahead in
the U.S. market,” said Yuska. “It’s an honor to join the Culture
Kings family and a.k.a. Brands team, and I look forward to building
Culture Kings’ presence in the U.S., beginning with the launch of
our first flagship store in Las Vegas at the end of the year.”
To learn more about Culture Kings and shop online, please visit
www.culturekings.com.
About a.k.a. Brands
a.k.a. Brands is a brand accelerator of direct-to-consumer
fashion brands for the next generation. Each brand in the a.k.a.
portfolio is customer-led, curates quality exclusive merchandise,
creates authentic and inspiring social content and targets a
distinct Gen Z and millennial audience. a.k.a. Brands leverages its
next-generation retail platform to help each brand accelerate its
growth, scale in new markets and enhance its profitability. Current
brands in the a.k.a. Brands portfolio include Princess Polly,
Culture Kings, mnml, Petal & Pup and Rebdolls.
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