We're bringing the best of the West Coast with
a line of new premium products for you to cozy up at
35,000 feet
SEATTLE, Nov. 13,
2024 /PRNewswire/ -- Alaska Airlines is excited to
introduce a suite of new premium products to enhance the onboard
experience, reflecting our passion for the West Coast lifestyle and
providing guests with a touch of opulence and authenticity.
Starting this fall, guests will enjoy Lagunitas Hoppy Refresher,
a non-alcoholic sparkling water with a refreshing hoppy kick;
Straightaway Nitro Espresso Martini made with Stumptown Coffee
Roasters for a smooth, inflight indulgence; a Filson blanket for
our First Class guests to enjoy top-tier comfort mid-air; and Salt
& Stone amenities for guests in our Lounges and on board to
refresh and rejuvenate.
"Our guests value unique, high-quality experiences, and these
new products allow us to elevate their journey while bringing a bit
of regional pride to every flight," said Todd Traynor-Corey, managing director of guest
products at Alaska Airlines. "Partnering with Lagunitas, Filson,
Salt & Stone and other West Coast companies is reflective of
our commitment to support local brands and provide the ultimate
premium guest experience."
Refreshing Innovation in the Skies
- Lagunitas Hoppy Refresher: Alaska is proud to be
the first U.S. major airline to serve hoppy water, a non-alcoholic
alternative that is becoming increasingly popular among
health-conscious and craft beverage enthusiasts alike. Starting
Nov. 20, Lagunitas Hoppy Refresher
will be complimentary to all First Class and Premium Class guests,
and available for purchase in the Main Cabin. Lagunitas Hoppy
Refresher is made by the renowned Petaluma-based brewery. The
non-alcoholic sparkling water is brewed with hops for a crisp,
citrusy twist – perfect for a refreshing sip at 35,000 feet.
- Straightaway Nitro Espresso Martini: This
ready-to-enjoy cocktail is crafted with smooth espresso made by
Portland-based Stumptown Coffee
Roasters – our coffee partner behind the custom blend
announced last year. This classic cocktail adds a dash of
sophistication and fits perfectly into the Alaska experience.
"Heck, we're jazzed to get up in the air with Alaska Airlines
and welcome their flyers into our pack of misfits offering them a
crispy, zingy, hoppily refreshing sparkling water to kick back and
enjoy throughout their flight," said Hannah
Dray, chief marketing officer at Lagunitas Brewing
Company.
Elevate Your Comfort at 35,000 Feet
While sipping on one of our new premium beverages, envelop
yourself in Alaska's new First
Class blanket, designed in partnership with Filson -- the iconic
Pacific Northwest-based outdoor outfitter. Crafted from soft,
durable fabrics, the blanket offers comfort and style, ensuring
that our First Class guests stay snug on long-haul flights.
"Filson is proud to partner with Alaska Airlines, a fellow
Seattle-based company, to bring a
taste of our outdoor gear to the skies. We designed this First
Class blanket with care and attention to ensure passengers
experience comfort and style during their journey. Whether you're
headed across the country or your next outdoor adventure, this
blanket is made to keep you warm during your journey with
Alaska," said Alex Carleton, chief creative officer at
Filson.
Premium Self-Care
To further elevate the travel experience, Alaska is introducing Salt & Stone soap
and lotion in all our Alaska Lounges and onboard restrooms. The
bright citrus notes of Italian Bergamot, grapefruit and orange
blossom awakens your senses while the earthy warmth of vetiver,
hinoki and amber grounds and soothes. Known for their natural,
high-performance ingredients, Salt & Stone's products reflect
Alaska's focus on self-care and
comfort.
Available on Flights Starting this Fall
The Lagunitas Hoppy Refresher and Straightaway Nitro Espresso
Martini will be available across our fleet starting Nov. 20. The First Class Filson Blanket will be introduced on select
long-haul and coast-to-coast routes starting early December. Salt
& Stone products will debut onboard at the beginning of next
year.
Explore our complete new beverage lineup launching Nov. 20!
Discover selections like Waterbrook Wine Blend, Alaskan Brewing
WILDNESS and our new First Class offering from Airfield Estates
Winery. Plus, enjoy our fresh fall menu, already available on
board.
All our guests, no matter where they sit, can enjoy a premium
culinary experience when traveling on Alaska. Fueled by our industry leading
pre-order program, our inflight menu continues to offer more
choices than any other U.S. airline. We recently added hot
meals made with fresh and locally sourced ingredients to our Main
Cabin menu on flights over 1,100* miles. Guests can now choose from
up to five chef-curated dishes, including at least one hot meal
option. Along with our freshly prepared food offerings like our
Signature Fruit & Cheese Platter, our hot meals are only
available for pre-order purchase two weeks to 20 hours before your
flight. With Alaska Airlines, you can purchase food on most flights
over 1,100 miles. You can pre-order hot and fresh meals via the
Alaska App or alaskaair.com.
For our downloadable media kit, click here.
*Hot meal options may not be available on some
flights, including redeye flights or where catering is not
available
About Alaska Air Group
Alaska Air Group, Inc. is based
in Seattle and comprised of
subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air
and McGee Air Services. With our recent acquisition of Hawaiian
Airlines, we now serve more than 140 destinations throughout
North America, Central America, Asia and across the Pacific. We are committed
to safety, remarkable customer care, operational excellence,
financial performance and sustainability. Alaska Airlines is a
member of the oneworld Alliance. With oneworld and
our additional global partners, our guests have more choices than
ever to purchase, earn or redeem on alaskaair.com across 30
airlines and more than 1,000 worldwide destinations. Book travel
throughout the Pacific on Hawaiian Airlines at
hawaiianairlines.com. Learn more about Alaska Airlines at
news.alaskaair.com and Hawaiian Airlines at
newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on
the New York Stock Exchange (NYSE) as "ALK."
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