ATHM Autohome Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2023

Commission File Number: 001-36222

Autohome Inc.

18th Floor Tower B, CEC Plaza

3 Dan Ling Street

Haidian District, Beijing 100080

The People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒   Form 40-F ☐

EXHIBIT INDEX

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: November 2, 2023

Exhibit 99.1

Autohome Inc. Announces Unaudited 2023 Third Quarter Financial Results

BEIJING, November 2, 2023 – Autohome Inc. (NYSE: ATHM; HKEX: 2518) (“Autohome” or the “Company”), the leading online destination for automobile consumers in China, today announced its unaudited financial results for the three months ended September 30, 2023.

Third Quarter 2023 Highlights¹

Mr. Quan Long, Chairman of the Board of Directors and Chief Executive Officer of Autohome, stated, “In the third quarter of 2023, online marketplace and others business continued to drive overall growth as we further optimize our revenue structure. This marks our fifth straight quarter of top and bottom-line growth on a year-over-year basis while consistently maintaining a high net profit margin. During the quarter, we accelerated the build out of our content ecosystem, which combines efficient tools, content, and services to create a virtuous cycle that drives growth across the platform. According to QuestMobile, mobile DAUs in September increased 39.3% year-over-year to 69.01 million, underscoring our ability to steady strengthen leadership position in the automotive media vertical. In addition, we continue to explore new ways to develop, integrate, and create synergies between the diverse business models across our ecosystem. We also upgraded the foundational infrastructure and capabilities of our digital platform to enhance the value of our data products. Looking ahead, we will capitalize on the significant opportunities that new energy vehicles (“NEVs”) and digitalization present, support our partners in the transformation of their businesses, and broaden the services we have on offer, to ultimately create a one-stop full-chain ecosystem capable of driving the long-term sustainable growth.”

1

Mr. Craig Yan Zeng, Chief Financial Officer of Autohome, added, “Net revenues for the third quarter were RMB1.91 billion, with revenues from online marketplace and others business in particular growing at a rapid clip, increasing 25.2% year-over-year and accounting for 31.4% of total revenue. Revenues from both data products and NEV brands continued to maintain momentum with growth rates in the double digit for both when compared to the same period last year. Notably, we refined our new retail business model by integrating our used car business into Autohome Energy Space stores. In addition to providing a one-stop service for selecting and purchasing NEVs from multiple brands, these stores now also offer consumers the opportunity to trade in their cars and apply the proceeds towards the purchase of a new one, taking advantage of the vehicle disposal capacity of TTP Car Inc. Our new retail business is developing rapidly, with 13 Autohome Energy Space stores now under construction in different cities across China. Looking ahead, we will continue to advance our ecosystem approach by creating new business model that connect online and offline channels to help automakers transform and adapt to NEV trends. We are confident that our diversified businesses will drive Autohome’s growth to the next level.”

Unaudited Third Quarter 2023 Financial Results

Net Revenues

Net revenues in the third quarter of 2023 were RMB1,906.0 million (US$261.2 million), compared to RMB1,843.3 million in the corresponding period of 2022.

Cost of Revenues

Cost of revenues was RMB373.6 million (US$51.2 million) in the third quarter of 2023, compared to RMB330.7 million in the corresponding period of 2022. The increase was primarily attributable to a rise in content and operational costs. Share-based compensation expense included in cost of revenues in the third quarter of 2023 was RMB2.8 million (US$0.4 million), compared to RMB2.2 million in the corresponding period of 2022.

Operating Expenses

Operating expenses were RMB1,431.4 million (US$196.2 million) in the third quarter of 2023, compared to RMB1,385.8 million in the corresponding period of 2022.

2

Operating Profit

Operating profit was RMB166.0 million (US$22.8 million) in the third quarter of 2023, compared to RMB191.7 million in the corresponding period of 2022.

Income Tax Benefit

There was an income tax benefit of RMB145.9 million (US$20.0 million) in the third quarter of 2023, compared to an income tax benefit of RMB180.8 million in the corresponding period of 2022. The income tax benefit was primarily attributable to adjustments made to tax filings of the previous year, which was mainly benefit from the PRC preferential income tax rate and tax holiday of certain subsidiaries.

Net Income Attributable to Autohome

Net income attributable to Autohome was RMB578.3 million (US$79.3 million) in the third quarter of 2023, compared to RMB507.8 million in the corresponding period of 2022.

Net Income Attributable to Ordinary Shareholders and Earnings per Share/ADS

Net income attributable to ordinary shareholders was RMB564.0 million (US$77.3 million) in the third quarter of 2023, compared to RMB495.4 million in the corresponding period of 2022. Basic and diluted earnings per share (“EPS”) were RMB1.15 (US$0.16) and RMB1.15 (US$0.16), respectively, in the third quarter of 2023, compared to basic and diluted EPS of RMB0.99 and RMB0.99, respectively, in the corresponding period of 2022. Basic and diluted earnings per ADS were RMB4.61 (US$0.63) and RMB4.59 (US$0.63), respectively, in the third quarter of 2023, compared to basic and diluted earnings per ADS of RMB3.98 and RMB3.97, respectively, in the corresponding period of 2022.

Adjusted Net Income Attributable to Autohome (Non-GAAP) and Non-GAAP EPS/ADS

Adjusted net income attributable to Autohome (Non-GAAP) was RMB603.8 million (US$82.8 million) in the third quarter of 2023, compared to RMB590.0 million in the corresponding period of 2022. Non-GAAP basic and diluted EPS were RMB1.23 (US$0.17) and RMB1.23 (US$0.17), respectively, in the third quarter of 2023, compared to non-GAAP basic and diluted EPS of RMB1.18 and RMB1.18, respectively, in the corresponding period of 2022. Non-GAAP basic and diluted earnings per ADS were RMB4.93 (US$0.68) and RMB4.92 (US$0.67), respectively, in the third quarter of 2023, compared to non-GAAP basic and diluted earnings per ADS of RMB4.73 and RMB4.72, respectively, in the corresponding period of 2022.

3

Balance Sheet and Cash Flow

As of September 30, 2023, the Company had cash and cash equivalents and short-term investments of RMB23.43 billion (US$3.21 billion). Net cash provided by operating activities in the third quarter of 2023 was RMB425.0 million (US$58.3 million).

Employees

The Company had 5,600 employees as of September 30, 2023, including 2,226 employees from TTP Car, Inc.

Conference Call Information

The Company will host an earnings conference call at 8:00 AM U.S. Eastern Time on Thursday, November 2, 2023 (8:00 PM Beijing Time on the same day).

Please register in advance of the conference call using the registration link provided below. Upon registering, each participant will receive a set of participant dial-in numbers and a personal PIN, which will be used to join the conference call.

Registration Link: https://register.vevent.com/register/BI79cf0237be9c4246a515f0ee19a0a904

Please use the conference access information to join the call ten minutes before the call is scheduled to begin.

Additionally, a live and archived webcast of the conference call will be available at https://ir.autohome.com.cn and a replay of the webcast will be available following the session.

About Autohome

Autohome Inc. (NYSE: ATHM; HKEX: 2518) is the leading online destination for automobile consumers in China. Its mission is to relentlessly reduce auto industry decision-making and transaction costs driven by advanced technology. Autohome provides occupationally generated content, professionally generated content, user-generated content, and AI-generated content, a comprehensive automobile library, and extensive automobile listing information to automobile consumers, covering the entire car purchase and ownership cycle. The ability to reach a large and engaged user base of automobile consumers has made Autohome a preferred platform for automakers and dealers to conduct their advertising campaigns. Further, the Company’s dealer subscription and advertising services allow dealers to market their inventory and services through Autohome’s platform, extending the reach of their physical showrooms to potentially millions of internet users in China and generating sales leads for them. The Company offers sales leads, data analysis, and marketing services to assist automakers and dealers with improving their efficiency and facilitating transactions. Autohome operates its “Autohome Mall,” a full-service online transaction platform, to facilitate transactions for automakers and dealers. Further, through its websites and mobile applications, it also provides other value-added services, including auto financing, auto insurance, used car transactions, and aftermarket services. For further information, please visit https://www.autohome.com.cn/.

4

Safe Harbor Statement

This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will”, “expects”, “anticipates”, “future”, “intends”, “plans”, “believes”, “estimates” and similar statements. Among other things, Autohome’s business outlook, Autohome’s strategic and operational plans and quotations from management in this announcement contain forward-looking statements. Autohome may also make written or oral forward-looking statements in its periodic reports to the Securities and Exchange Commission (“SEC”), in announcements made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Autohome’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Autohome’s goals and strategies; Autohome’s future business development, results of operations and financial condition; the expected growth of the online automobile advertising market in China; Autohome’s ability to attract and retain users and advertisers and further enhance its brand recognition; Autohome’s expectations regarding demand for and market acceptance of its products and services; competition in the online automobile advertising industry; relevant government policies and regulatory environment of China; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Autohome’s filings with the SEC and announcements on the website of the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and Autohome does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Use of Non-GAAP Financial Measures

To supplement net income presented in accordance with U.S. GAAP, we use Adjusted Net Income attributable to Autohome, Non-GAAP basic and diluted EPS and earnings per ADS, Adjusted net margin and Adjusted EBITDA as non-GAAP financial measures. We define Adjusted Net Income attributable to Autohome as net income attributable to Autohome excluding share-based compensation expenses, amortization of intangible assets resulting from business acquisition, investment loss/(gain) relating to non-operating impact of a write-down of the initial investment in a financial product, and loss/(gain) pickup of equity method investments, with all the reconciliation items adjusted for related income tax effects. We define non-GAAP basic and diluted EPS as Adjusted Net Income attributable to Autohome divided by the basic and diluted weighted average number of ordinary shares. We define non-GAAP basic and diluted earnings per ADS as Adjusted Net Income attributable to Autohome divided by the basic and diluted weighted average number of ADSs. We define Adjusted net margin as Adjusted Net Income attributable to Autohome divided by total net revenues. We define Adjusted EBITDA as net income attributable to Autohome before income tax expense, depreciation expenses of property and equipment, amortization expenses of intangible assets and share-based compensation expenses. We present these non-GAAP financial measures because they are used by our management to evaluate our operating performance, in addition to net income prepared in accordance with U.S. GAAP. We believe these non-GAAP financial measures are important to help investors understand our operating and financial performance, compare business trends among different reporting periods on a consistent basis and assess our core operating results, as they exclude certain non-cash charges or items that are non-operating in nature. The use of the above non-GAAP financial measures has certain limitations as they excluded certain items that have been and will continue to be incurred in the future, but such items should be considered in the overall evaluation of our results. These non-GAAP financial measures should be considered in addition to financial measures prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, financial measures prepared in accordance with GAAP. For more information on these non-GAAP financial measures, please see the table captioned “Unaudited Reconciliation of non-GAAP and GAAP Results” set forth at the end of this press release.

5

For investor and media inquiries, please contact:

In China:

Autohome Inc.

Investor Relations

Sterling Song

Investor Relations Director

Tel: +86-10-5985-7483

E-mail: ir@autohome.com.cn

Christensen China Limited

Suri Cheng

Tel: +86-185-0060-8364

E-mail: suri.cheng@christensencomms.com

6

AUTOHOME INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS DATA

(Amount in thousands, except per share / per ADS data)

7

AUTOHOME INC.

UNAUDITED RECONCILIATIONS OF NON-GAAP AND GAAP RESULTS

(Amount in thousands, except per share / per ADS data)

8

AUTOHOME INC.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEET

(Amount in thousands, except as noted)

9