Beauty Business for Young Women Continues to Break New Ground; mark From Avon Announces Three New Alliance Partnerships
August 23 2004 - 3:17PM
PR Newswire (US)
Beauty Business for Young Women Continues to Break New Ground; mark
From Avon Announces Three New Alliance Partnerships NEW YORK, Aug.
23 /PRNewswire/ -- mark, the new beauty business from Avon
Products, Inc. (NYSE:AVP), announced three new strategic alliances
which will be key additions to the seven existing alliance
partnerships in the communications, entertainment, education, and
philanthropic areas. The alliances further advance mark's
development of a 360 degree lifestyle beauty brand without
boundaries, serving both consumers and representatives in all
avenues of their lives. The three pioneering new alliances -- Ford
Motors, Hairspray and the Varsity Spirit Corporation -- further
mark's ability to offer young women a unique earnings opportunity,
a superior product line, and lifestyle incentives that enhance both
of these elements. mark was named in celebration of young women
making their 'mark' in the world today, and is the makeup you can
buy and sell. mark consists of over 300 diverse, first-to-market
and exclusive products including cosmetics, skincare, fragrance,
accessories, jewelry and handbags. The meet mark magalog is
distributed to 7 million young women each month, making it the
largest print vehicle for young women in the U.S. today. In 2004,
mark expects to generate net sales of $35 - $40 million. "When we
launched mark just over one year ago, we viewed our alliances as a
truly integral tool in forming a lifestyle-based brand that would
broaden our reach beyond just the beauty realm," says Deborah Fine,
President of Avon Future. "Today, as we continue to build upon this
vision, we are thrilled to add these new alliance partnerships to
help us build a brand with outstanding benefits for the mark
customer and the mark Representative, as well as making mark become
the ultimate lifestyle beauty brand out there today." Ford Motors:
October 2004 -- mark Customers and Representative across the
country will be given the opportunity to enter a sweepstakes and
win a 2005 Ford Focus ZX4 ST by logging on to
http://www.meetmark.com/. In addition to the sweepstakes, Ford will
award the top four regional mark sales representatives with a two
year lease on a 2005 Ford Focus ZX5 SE. Cars will be awarded in
2005 and will be based on 2004 mark sales. Furthermore, all mark
representatives will also be offered a $500 gift card that is good
toward the purchase of any new Ford Focus. Hairspray: August 2004
-- mark is offering customers and Representatives the chance to win
one of 48 cast recordings from the smash Broadway musical Hairspray
exclusively on http://www.meetmark.com/. 4 mark Representatives
will also be given the opportunity to experience Hairspray on
Broadway by winning a 3 night 2 day paid trip for two to New York
City. Additionally, one mark Representative will win a paid trip to
New York City to learn how to sing and dance like Tracy Turnblad,
the star of Hairspray. All mark Representatives will be offered a
discount on Hairspray tickets by logging on to
http://www.meetmark.com/ Varsity Spirit Corporation: January 2005
-- At the Varsity Spirit National Sales Meeting in January, mark
will be designated as the official fundraising platform for Varsity
Spirit Corporation Cheerleading and Dance Team properties. Varsity
representatives will be educated on mark's Fundraising Initiative
and a financial incentive will be developed for reps to encourage
the mark Fundraising program throughout spring 2005 Uniform Sales
Calls. mark will also have a large presence at regional and
national Universal Cheerleaders Association (UCA) and National
Cheerleaders Association (NCA) competitions across the country, as
well as the 2005 UCA and UDA National Championships at Walt Disney
World. Sponsorship of these competitions will include signage,
print advertising, distribution of the meet mark magalog and
product sampling. Additionally, mark will reach over 300,000 camp
participants with magalogs, product samples and fundraising
materials at the 2005 Summer Camps of the Varsity Spirit
Corporation. At the launch in August 2003, the mark brand announced
four alliances in the fields of education, music, philanthropy and
the internet, including The University of Phoenix, Atlantic Records
and The American Legacy Foundation. These alliances continue today,
representing significant innovation in the development of a total
lifestyle beauty brand. In June 2004, mark announced four other
additional partnerships in the fields of entertainment and
telecommunications, including Loews Cineplex Entertainment, Nextel
Communications, MTV, and New Line Cinemas. About Ford Motors Ford
Focus, one of the highest quality small cars on the road today,
receives major performance, design and handling improvements for
2005, including a 24 percent increase in base-model horsepower and
a 32 percent reduction in tailpipe emissions. The new 2005 Ford
Focus "Begs to be Driven" in an integrated print, broadcast and
Internet marketing campaign that highlights the car's new engines,
improved ride and handling and redesigned interior. About 55
percent of Focus customers are women. About 23 percent of all Focus
customers are first-time buyers - the highest percentage of all
Ford Division vehicles. About 39 percent of customers are new to
the Ford brand. Base Focus prices range from $13,550 for a
three-door Focus ZX3 to $18,250 for a Focus ZX4 ST sports sedan.
These prices include destination charges but exclude taxes, title
and license fees. About Hairspray Broadway's Tony Award-winning
musical-comedy phenomenon takes you back to 1962 Baltimore, as
16-year-old Tracy Turnblad sets out to dance her way onto TV's most
popular show. Can a big girl with big dreams -- and even bigger
hair! -- change the world ... and still have time to win the boy
she loves? This mega-hit is piled bouffant-high with laughter and
romance -- and enough deliriously tuneful new songs to fill a
nonstop platter party. It's the winner of eight 2003 Tony Awards,
including Best Musical. As The New York Times says, "If life were
everything it should be, it would be more like HAIRSPRAY. It's
irresistible!" For more information, please visit
http://www.hairsprayonbroadway.com/ or
http://www.hairsprayontour.com/. About Varsity Spirit Corporation
Varsity is a leading provider of goods and services to the school
spirit industry. The company designs, markets and manufactures
cheerleading and dance team uniforms and accessories, as well as
dance and recital apparel for the studio dance market; operates
cheerleading and dance team instruction camps throughout the United
States; produces nationally televised cheerleading and dance team
championships and other special events; and operates studio dance
competitions and conventions. The company markets these products
and related services through a year-round marketing strategy. The
company markets its proprietary products and services to schools,
recreational organizations, coaches and participants in the
extra-curricular market using its own nationwide sales force, as
well as websites that are targeted to specific audiences and
specific activities. About mark mark is the makeup you can buy and
sell, and was created in celebration of young women making their
'mark' in the world today. mark is providing millions of women with
an opportunity to buy and sell makeup they love -- and ultimately,
to become the CEO of their own beauty business. mark is sold
exclusively through mark Representatives, the mark website,
http://www.meetmark.com/, and over 480,000 active Avon
Representatives today. Consumers can also call 1-800-meetmark for
further information. DATASOURCE: Avon Products, Inc. CONTACT:
Jennifer Wolinetz of mark Public Relations, +1-212-282-5180 Web
site: http://www.meetmark.com/
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