LONDON, August 13, 2018 /PRNewswire/ --
Proprietary RFID
technology will help supply products as company adds LaLiga®
champions to its growing list of global football partnerships
Avery Dennison has been named as the global licensee of F.C.
Barcelona's name and numbers shirt
customisation.
(Photo:
https://mma.prnewswire.com/media/729834/Avery_Dennison_FC_Barcelona.jpg
)
Having previously supplied names and numbers for the football
club in the Iberia region, Avery Dennison will now supply product
globally for F.C. Barcelona,
establishing them further as a leading supplier across a number of
professional sports leagues, teams, clubs and federations.
Avery Dennison products include names, numbers, crests, woven
labels and speciality trims, and they are already providers for a
number of the top clubs in La Liga and 90% of clubs in the Premier
League. Additionally, over 80% of the national team jerseys worn by
teams in Russia this summer
featured Avery Dennison products, ranging from team crests to brand
protection elements.
The bespoke F.C. Barcelona
range of products will be sold on sport.averydennison.com to
distributors & retailers, who will sell the official name and
numbers of F.C Barcelona in retail
stores worldwide for fans to buy.
Rubén Benseny, Licensing and Merchandising Director at F.C.
Barcelona, said:
"We fully trust in Avery Dennison to partner with F.C.
Barcelona on our global plan
growth and on the development on the new products to connect our
final consumer. Avery Dennison has demonstrated their capabilities
to cover the market and to create new embellishments with new
technologies that afford us to up the partnership to a global
level."
Nikita Jayasuriya, Global
Director and Head of Team Sport at Avery Dennison, said:
"We are proud to partner with F.C. Barcelona, one of the biggest clubs in world
football. We offer a first class service with speed and high
quality products, specifically tailored for the players and fans.
This includes numbers on the back of player jerseys that have an
aerated enhancement to ensure they are extra breathable, which can
help improve player performance."
Avery Dennison has optimised its service levels and processes by
using its unique RFID technology to facilitate the tracking of
products to retail outlets. RFID enhances the speed and efficiency
in which retailers can manage their stock levels, reducing out of
stock situations.
"The RFID technology we use to package our products is
a game changer in the sports supply industry and can really help
increase retail revenue. The time from which products are supplied
from our factories to a store for purchase is also reduced
dramatically, so fans can have the name & number of a new
player on their shirt within hours."
The global partnership with F.C. Barcelona will also see Avery Dennison
increase sustainability efforts even further. They will produce
tens of millions of names and numbers for the club over the next
four years, and the new products are already producing 47% less
polyester waste in the F.C. Barcelona production process and taking
ownership of the recycling process by batching more items onto the
carrier and shipping less to the customer.
Find out more about Avery Dennison, their new F.C. Barcelona products and how they're leading
innovation in green alternatives to production, by visiting
sport.averydennison.com.
About Avery Dennison
Avery Dennison Retail Branding and Information Solutions (RBIS), a
global leader in providing end-to-end solutions in the apparel and
footwear industry, is a $1.5 billion
division of Avery Dennison Corporation (NYSE: AVY). RBIS provides
intelligent, creative and sustainable solutions that elevate brands
and accelerate performance throughout the global supply chain. RBIS
helps elevate brands through graphic tickets, tags and labels,
embellishments, packaging solutions and woven components that
enhance consumer and product appeal. It accelerates performance
through radio frequency identification (RFID)-enabled inventory,
loss prevention solutions, consumer engagement, price management,
printer and labeler products, global compliance, intelligent labels
and brand security solutions. RBIS serves the global marketplace
with operations in 50 countries, across six continents. For more
information, visit www.averydennison.com/RBIS.