Axalta’s 65th Annual Global Automotive 2017 Color Popularity Report Reveals White as Number One Color Choice Worldwide
January 03 2018 - 9:13AM
Business Wire
Axalta Coating Systems (NYSE: AXTA) today released the findings
of its 65th annual Global Automotive Color Popularity Report, which
shows white as the worldwide leader in consumer vehicle color
choice in 2017, followed by black in second place at 16 percent,
and gray and silver tied in third place for the second consecutive
year at 11 percent.
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Axalta’s 65th Annual Global Automotive
2017 Color Popularity Report Reveals White as Number One Color
Choice Worldwide (Photo: Axalta)
Axalta’s 2017 Color Popularity report also found:
- Worldwide: Building on white’s
number one position, a trend has developed of pearl colors
sparkling on luxury vehicles. White pearl hues increased four
percent in 2017.
- Africa: Up three percentage
points, gray enters double digits at 11 percent.
- Asia: White dominates and is the
choice on 52 percent of vehicles sold in the region. China has the
highest usage of white anywhere at 62 percent. Japan uses more
pearlescent white hues at 28 percent.
- Europe: At 20 percent, gray is
more popular in Europe than in any other region.
- North America: Blue is gaining
popularity, especially in the compact/sport segment where it rose
six percentage points to total 16 percent.
- Russia: The top color, white,
increased from 28 to 32 percent, while silver is also up three
percentage points.
- South America: Gray is the
rising star in South America moving from eight percent to 11
percent.
“With its modern appeal, white continues to be the top seller
worldwide,” said Nancy Lockhart, Axalta Global Color Marketing
Manager. “Pearlescent whites gained four percent in popularity this
year as this multi-coat color is used on all segments and has the
highest usage in Japan. Overall, light and bright colors continue
to gain strength as light gray and light to medium shades of blue
have increased interest in the market."
Published annually since 1953, Axalta’s report is the automotive
industry’s longest running and most comprehensive color account.
It’s is compiled and designed by Axalta’s color experts around the
globe to provide OEMs fascinating and relevant insights into
consumer preferences to help them make informed color
decisions.
“Automotive color evolves over time,” says Elke Dirks, Axalta
Automotive OEM Color Designer, Europe, Middle East and Africa.
“Recently, blue has been trending in various versions from highly
chromatic shades to light metallic colors, and gray has been on the
rise as the next competing neutral.”
“White is the undisputed number one, but the story does not end
there,” said Annie You, Axalta OEM Color Designer, China. “Our
customers value the subtle trends the report unveils. For instance,
buyers in India prefer silver more than any other region at an
amazing 30 percent. Overall, more white vehicles are produced in
China than any other region, of which 47 percent are solid white,
and 15 percent pearl white.”
“Axalta’s annual color initiatives, which include this
Popularity Report, our annual Color Collection and the Automotive
Color of the Year are beneficial to car manufacturers who are
interested in using these insights to innovate,” said Lockhart. “In
addition, Axalta has more than 150 years of expertise with an
international team of designers and scientists that are solely
focused on the fusion of technology and design.”
For more information on Axalta’s Global Automotive 2017 Color
Popularity Report, please visit axaltacs.com/color.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
more than 150 years of experience in the coatings industry, the
approximately 13,300 people of Axalta continue to find ways to
serve our more than 100,000 customers in 130 countries better every
day with the finest coatings, application systems and technology.
For more information visit axalta.com and follow us @Axalta on
Twitter and on LinkedIn.
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Axalta Coating SystemsJohn WrayD +1 586 789
7463John.W.Wray@axaltacs.comaxaltacoatingsystems.com
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