Carl’s Jr. and Hardee’s Partner with My Coke Rewards to Make Everyone a Winner
May 24 2010 - 7:11AM
Business Wire
Carl’s Jr.® and Hardee’s® restaurants have partnered with
Coca-Cola to make everyone a winner – not just once, but twice. The
My Coke Rewards® campaign launches today at Hardee’s and is already
underway at Carl’s Jr. With each purchase of a large fountain soda,
guests will receive a specially marked cup that includes two
offers: My Coke Rewards points that can be redeemed for cool stuff
online; plus a peel-off coupon offer for a free or discounted item
for the guest’s next visit.
Coca-Cola will award more than 50 million My Coke Rewards points
during the promotion, including two grand prizes of 10,000 points
each. With My Coke Rewards points on every cup, guests can collect
points to redeem online at mycokerewards.com. The rewards pool is
constantly updated so keep checking back for the latest
offerings.
Additionally, each 42-ounce promotional cup will have a coupon
offer good for a free or discounted item on the guest’s next visit
to Carl’s Jr. or Hardee’s.
“Everyone really does win with the My Coke Rewards promotion at
Carl’s Jr. and Hardee’s,” said Steve Lemley, senior vice president
of marketing at Carl’s Jr. and Hardee’s. “Our guests have been
enjoying Coke along with our big, delicious burgers for years. Now
they’ll be rewarded with more than just great tastes, they’ll be
able to score My Coke Rewards points and Carl’s Jr. and Hardee’s
food and beverage offers. This really is just another way for us to
say thanks to our guests for coming in and for coming back.”
Launched in 2006 and now with over 14 million members, My Coke
Rewards (www.mycokerewards.com) is the No. 1 beverage Web site in
the United States. On average, 20,000 rewards are redeemed daily on
the site, which is seen by 4.5 million unique visitors every
month.
About Carl’s Jr. and
Hardee’s
Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is
publicly traded on the New York Stock Exchange under the symbol
“CKR.” As of the end of fiscal year 2010, CKE Restaurants, Inc.,
through its subsidiaries, had a total of 3,141 franchised, licensed
or company-operated restaurants in 42 states and in 16 countries,
including 1,224 Carl's Jr. restaurants and 1,905 Hardee's
restaurants. For more information about CKE Restaurants and its
brands, please visit www.ckr.com, www.carlsjr.com or
www.hardees.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Along with Coca-Cola, recognized as the world’s most
valuable brand, the Company’s portfolio includes 12 other billion
dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee.
Globally, we are the No. 1 provider of sparkling beverages, juices
and juice drinks and ready-to-drink teas and coffees. Through the
world’s largest beverage distribution system, consumers in more
than 200 countries enjoy the Company’s beverages at a rate of 1.6
billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that
protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more
information about our Company, please visit our website at
www.thecoca-colacompany.com.
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