DENVER, Aug. 9, 2018 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) is piloting two new menu items and
promotions in select cities nationwide as part of its overall
commitment to make the brand more accessible and give fans the food
they love when they want it.
First up is a dream come true for bacon lovers. Applewood Smoked
Bacon begins its journey on the road to a national rollout after
receiving a tremendous response from consumers at the NEXT kitchen
in New York City. In September,
bacon will expand to an eight-restaurant operations test in
Orange County, Calif. before being
considered for a full market test.
"Consumers have always said 'everything tastes better with
bacon' and that is exactly what we confirmed in our New York test kitchen," said Chris Brandt, chief marketing officer at
Chipotle. "We found consumers added bacon to their traditional
bowls, burritos, tacos and nachos while also enjoying new items
such as the BLT quesadilla with bacon, lettuce, tomato and cheese
grilled to perfection." Quesadillas are currently only available in
the NEXT kitchen in New York
City.
Build Your Own Nachos, Late Night Deals and More
With
positive results from the recent ten-restaurant test, nachos are
expanding to full-market tests in Denver and Minneapolis-St. Paul this October. Chipotle
nachos, which are a top customer request, include homemade corn
tortilla chips topped with an all new genuine queso and choice of
meat, beans, salsas and lettuce.
From now until September 30,
customers at participating locations in Miami and Dallas can get $2 tacos with the purchase of any drink after
8pm. The participating Chipotle
restaurants in Miami and
Dallas will now stay open later,
until 11pm, helping to satisfy demand
for food experiences outside of standard business hours. An
additional pilot underway offers customers at select Philadelphia and Indianapolis restaurants the option to add
regular-sized chips and a fountain drink to their entrée order for
just $3.
"A cornerstone of our new strategy is to make Chipotle more
culturally relevant and to meet our customers where they are with
flavorful food they can feel good about eating," added Brandt. "We
know that Chipotle is a great place to start or end the night,
which is why we're excited to test this pilot with our Miami and Dallas night owl fans."
Available in-restaurant and for a limited time only, the
promotions are being tested via Chipotle's new stage-gate process,
which allows the company to test, learn, listen to customer
feedback, and iterate extensively before moving ahead with a
national launch. Both offers and new menu items are subject to
availability and may not be combined with other promotions, offers
or coupons.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without added colors, flavors or other
additives. Chipotle had more than 2,450 restaurants as of June
30, 2018 in the United States, Canada,
the United Kingdom, France and Germany and
is the only restaurant company of its size that owns and operates
all its restaurants. With more than 70,000 employees passionate
about providing a great guest experience, Chipotle is a longtime
leader and innovator in the food industry. Chipotle is committed to
making its food more accessible to everyone while continuing to be
a brand with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and executive chairman, first opened Chipotle starting with
a single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill