Hailey Baldwin Teams Up With UGG To Unveil the New Classic Street Collection
August 24 2016 - 3:44PM
Business Wire
Model takes her favorite UGG styles to the
streets of Los Angeles
Getting a jumpstart on the fall season, UGG® (a division of
Deckers Brands NYSE: DECK) teamed up with model and It Girl Hailey
Baldwin to launch the next evolution of the brand’s iconic Classic
Boot silhouette. Comprising five styles, the all-new Classic
Street Collection blends edgy, streetwise styling with the
unmistakable feel of UGG®. Capturing a modern, younger-looking
aesthetic and feel, Baldwin is seen in a breezy, beach-chic photo
series set against the quintessential Californian backdrop of
Venice Beach, LA.
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Hailey Baldwin in UGG Quincy (Photo:
Business Wire)
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“I love UGG and remember being really excited the first time I
ever got a pair because all of my friends had them they were really
cool; basically if you didn’t have UGGs you weren’t as cool,” says
Baldwin. “I love the Classic Street Collection because it’s a
little bit more wearable, it’s not just for inside the house, it’s
actually something you want to be out on the street in and
incorporate as part of your everyday outfit. Working with a brand
my friends and I have always worn and loved is awesome, especially
as this collection shows how far UGG has evolved. If I had to sum
up UGG in three words it would be classic, comfortable and
cool!”
“Hailey’s edgy fashion sense and unmistakable street style make
her the perfect partner to celebrate our new Classic Street
collection,” said Alice Hampton, Senior Director of Global PR for
UGG®. “Her fun and youthful perspective showcases new, modern and
fresh ways to wear UGG outside.”
Behind the lens was acclaimed photographer Mike Rosenthal, who
captured Baldwin’s effortless, street-chic vibe at a handful of
locations around Venice Beach, showcasing the contemporary
California lifestyle that UGG® embodies.
Ranging from $150 to $300 USD, the Classic Street Collection
features materials that have been pretreated to repel water and
stains, and an incredibly lightweight, ultra-cushioning Treadlite
by UGG™ outsole that delivers all-day comfort and maximum
wearability.
The 5-style collection encompasses the McKay, a stylish
ankle bootie with a buckle strap; the Quincy that takes cues
from the ever-classic combat boot silhouette with lace-up detail
and exposed sheepskin; the Cedric and Braiden that
can be cuffed for supreme versatility; and the Sibley, an
edgy, knee-high boot with curved seaming and paneled
construction.
The Classic Street Collection is available now at UGG® retail
locations worldwide, UGG.com and select wholesaler partners.
About UGG®
Founded in 1978 in California, UGG® is a division of Deckers
Brands based in Goleta, California. The brand has built a
reputation on luxury and comfort by using only the finest materials
in the world, employing the highest standards of craftsmanship, and
delivering new and innovative styles. For more information please
visit www.ugg.com or www.deckers.com. @UGG #thisisUGG
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version on businesswire.com: http://www.businesswire.com/news/home/20160824006161/en/
Lindsey DiCola | UGG® PR
Manager516-317-3645lindsey.dicola@deckers.comorMatthew Magnin |
UGG® PR Associate917-842-2391matthew.magnin@deckers.com
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