The Official Vodka Sponsor of the NFL
Expands Its Playbook with The Longest Tailgate, which includes
Multiple Fan Experiences and a High-Energy New Orleans
Celebration
NEW
ORLEANS, Feb. 6, 2025 /PRNewswire/ -- Tailgating
isn't just a pre-game ritual – it's a time-honored tradition where
NFL fans rally together, no matter who they root for. And for
football's biggest weekend, the Official Vodka of the NFL is going
bigger, bolder and longer than ever before. Introducing The
Longest Tailgate, which includes multiple fan experiences, and a
massive 60-foot truck loaded with ice-cold cocktails, long grilling
stations and a star-studded lineup that has something for everyone
– including a performance from international superstar
Flo Rida. Fans (21+) can
visit Smirnoff.com to learn more about our brand, exciting
activations, and upcoming consumer experiences.
Kicking off the festivities, 2x Super Bowl Champion
Chris Long will go the distance
with the longest-ever live recording of his fan-favorite "Green
Light" podcast. "Having the Super Bowl back in New Orleans is always exciting - it's a high
energy city with fans that truly appreciate the game," Long said.
"I can't think of a better way to close out a great week than by
partnering with Smirnoff for our longest podcast ever."
NFL Legends Vernon Davis and Warrick Dunn will keep the momentum going,
adding their own star power to the day's lineup. Of course, it
wouldn't be a true Smirnoff tailgate – or a New Orleans celebration – without a nod to the
Big Easy's food scene. Celebrity Chef David Rose is serving up a bold twist on a
Louisiana classic, layering rich,
spicy flavors into his Jambalaya with grilled shrimp and crawfish
étouffée—a dish that brings the perfect kick to the party.
"At Smirnoff, we believe the long game always wins – on and off
the field," said Sam Salameh,
Vice President of Vodka, Diageo. "As the brand who wrote the
playbook on Game Day celebrations, we're going to new lengths
(literally!) with a 60-foot tailgate truck built to ensure there's
a spot for everyone, paired with an unforgettable lineup of
entertainment to show what we mean when we say, 'We Do Game
Days'."
Stretching an impressive 60 feet – about the length of the red
zone in football – and tipping the scales at 15,000 pounds, the
truck is a spectacle of epic proportions. Built with more than
37,000 bolts, nuts, and screws in just six weeks, it boasts enough
capacity for 526,500 Kansas City-style BBQ wings or 16,200 Philly
cheesesteaks, enough to fuel the hungriest offensive lines and
maybe even bring the most die-hard rival fans to the same
table.
From Los Angeles to
Detroit, Smirnoff has been
bringing "We Do Game Days" to NFL fans all season long. Now, for
Super Bowl LIX, Smirnoff's The Longest Tailgate may be the
weekend's biggest spectacle across New
Orleans all weekend long:
- A Night of Pride with GLAAD: A Night of Pride with GLAAD
aims to spotlight advances in and the future of LGBTQ inclusion in
sports. Presented by Smirnoff, the event returns in its fourth year
on Friday, Feb. 7 at the historic Joy
Theater and will feature a headlining performance by Big
Freedia.
- NFL Game Day Experience: Smirnoff is bringing the
high-energy, celebratory spirit of "We Do Game Days" to the
official Game Day Experience at Caesars Superdome. Fans can enjoy
bayou-style Smirnoff cocktails, game-day face painting and the
debut of our official gator mascot, The Smirnoff Tailgator. Step
into our lush, gridiron-inspired oasis and join the fun on Sunday
from 1:00-4:30 PM.
- DraftKings Partnership: As an extension of its
season-long partnership with DraftKings, Smirnoff will serve
delicious cocktails for all guests 21+ at exclusive weekend events,
and will sponsor its Media Row headquarters, where top-tier sports
personalities, athletes and pop culture icons will break down all
the Big Game buzz.
Stay tuned for more game-changing announcements… because
creating the ultimate huddle for fans to come together is exactly
how We Do Game Days. Visit Smirnoff.com to learn more and find
delicious game day cocktail recipes like the signature NOLA
Espresso Martini.
The production of Smirnoff No. 21 – ten times filtered and
triple-distilled – ensures the liquid is inherently mixable so
adults of legal drinking age across the country can enjoy Smirnoff
as part of their favorite cocktails. Smirnoff No. 21 Vodka is
available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL
and 50mL bottles and has a 40% ABV with a suggested retail price of
$12.99 for a 750mL bottle (price
varies by size).
Follow @Smirnoff on Instagram for more exciting news from the
world's No. 1 vodka. Whether you're cheering for your team or just
enjoying the camaraderie, please remember to always drink Smirnoff
responsibly.
About SMIRNOFF
Smirnoff has been giving the people
what they want since 1864, revolutionizing drinking culture across
generations: from inventing the Mule and reimagining the vodka
martini to creating a cultural mainstay that defines the flavored
malt beverage category with the launch of Smirnoff Ice, known for
flavors since 1999.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi / Brooke
Smith
DIAGEO
nicole.anastasi@diageo.com
brooke.smith@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
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