2023 Celent Model Bank Award for Omnichannel
Retail Delivery Highlights Proprietary eStore® Platform and FNB's
Clicks-to-Bricks Strategy
PITTSBURGH, March 29,
2023 /PRNewswire/ -- F.N.B. Corporation (NYSE: FNB),
parent company of First National Bank, has been selected as a 2023
Model Bank for Omnichannel Retail Delivery by Celent, a leading
global research and advisory firm for the financial services
industry.
FNB received the distinguished award for eStore®, its
proprietary digital platform. Available at fnb-online.com, in the
FNB Direct Mobile Banking app and at interactive digital kiosks in
all branches throughout the Bank's footprint, eStore is a digital
marketplace where customers can shop for products and services,
open accounts, apply for loans, schedule an appointment with an FNB
expert, and access financial education.
An innovation in the banking industry, FNB's eStore is the
centerpiece of the Company's Clicks-to-Bricks strategy, which
focuses on providing a consistent, convenient banking experience
throughout the Bank's online, mobile and traditional physical
(branch and ATM) delivery channels.
"We appreciate this award from Celent and are honored that FNB
was named a Model Bank, recognizing our eStore and premium
omnichannel experience," said Vincent J.
Delie, Jr., Chairman, President and Chief Executive Officer
of F.N.B. Corporation and First National Bank. "eStore offers a
unique retail-oriented shopping experience, where consumers and
businesses can select from a broad range of financial products and
services, place them into a shopping cart and complete their
purchase by checking out. We use data analytics to present tailored
product selections based on clients' current relationships and
specific needs, and provide convenient access to account selection
tools, financial education and scheduling capabilities — creating a
full-service digital marketplace."
Celent's annual Model Bank Awards recognize the best practices
of technology usage in different areas critical to success in
banking. Nominations undergo a rigorous evaluation process by
Celent analysts. Celent judges submissions on three core criteria:
demonstrable business benefits of live initiatives; the degree of
innovation relative to the industry; and the technology or
implementation excellence.
According to Michael Bernard,
Senior Analyst at Celent, "FNB's approach with eStore is a very
creative implementation of a banking product selection tool. The
concept and user interface design places FNB's product selection
experience among the most forward-thinking organizations. Celent
views FNB's execution of a customer-led product decision workflow
as a model for other financial institutions."
Investments in digital technology, including eStore and a
growing fleet of ATMs with TellerChat video chat technology, enable
FNB to continually expand its reach and capabilities as part of a
broader cultural commitment to serve its stakeholders. The Celent
Model Bank Award adds to the extensive national and regional
recognition FNB continues to garner for its differentiated client
experience, workplace culture and leadership in the community. For
a full list of awards that FNB has received, visit the Awards and
Recognition page at fnb-online.com.
To learn more about FNB's innovative technology and eStore, view
a demo, as well as a video and case study produced by Celent, on
fnb-online.com.
About F.N.B. Corporation
F.N.B. Corporation (NYSE:
FNB), headquartered in Pittsburgh,
Pennsylvania, is a diversified financial services company
operating in seven states and the District of Columbia. FNB's market coverage
spans several major metropolitan areas, including: Pittsburgh, Pennsylvania; Baltimore, Maryland; Cleveland, Ohio; Washington, D.C.; Charlotte, Raleigh, Durham and the Piedmont Triad (Winston-Salem, Greensboro and High
Point) in North Carolina;
and Charleston, South Carolina.
The Company has total assets of nearly $44
billion and approximately 350 banking offices throughout
Pennsylvania, Ohio, Maryland, West
Virginia, North Carolina,
South Carolina, Washington, D.C. and Virginia.
FNB provides a full range of commercial banking, consumer
banking and wealth management solutions through its subsidiary
network, which is led by its largest affiliate, First National Bank
of Pennsylvania, founded in 1864.
Commercial banking solutions include corporate banking, small
business banking, investment real estate financing, government
banking, business credit, capital markets and lease financing. The
consumer banking segment provides a full line of consumer banking
products and services, including deposit products, mortgage
lending, consumer lending and a complete suite of mobile and online
banking services. FNB's wealth management services include asset
management, private banking and insurance.
The common stock of F.N.B. Corporation trades on the New York
Stock Exchange under the symbol "FNB" and is included in Standard
& Poor's MidCap 400 Index with the Global
Industry Classification Standard (GICS) Regional Banks
Sub-Industry Index. Customers, shareholders and investors can learn
more about this regional financial institution by visiting the
F.N.B. Corporation website at www.fnbcorporation.com.
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SOURCE F.N.B. Corporation