Gap Unveils Casting Call Contest Winners in babyGap and GapKids Stores Nationwide
February 04 2010 - 8:08AM
PR Newswire (US)
Selected from Nearly One Million Entries, America Chooses the Four
Charming Winners of Gap's Fourth Annual Casting Call Contest SAN
FRANCISCO, Feb. 4 /PRNewswire-FirstCall/ -- America has voted - the
results are in. Today, Gap revealed the four adorable, charismatic
winners of its fourth annual Casting Call contest. Out of nearly
one million entries, the next faces of babyGap and GapKids are
William McLaughlin, 11 months, from Medford, MA; Shyenne Walker, 2,
from Pembroke Pines, FL; Sammy Isselhardt, 5, from Saratoga, CA;
and Madison Russell, 9, from Long Beach, CA. In addition to
receiving incredible prizes from Gap and Disney Family.com, the
winners will light up babyGap and GapKids store windows
coast-to-coast starting today in a campaign featuring Gap's iconic
arch logo hoodie in bright springtime hues. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100204/SF49435) "Thanks to
the enthusiasm of the parents across the country, this year's
contest was our biggest and most successful to date," said Pam
Wallack, president of babyGap, GapKids and GapMaternity. "Our
annual Casting Call contest is always one of our favorite events of
the year and on behalf of the entire Gap family, I would like to
congratulate William, Shyenne, Sammy and Madison for becoming the
newest faces of babyGap and GapKids." Shot in San Francisco, the
campaign shows each winner wearing the arch logo hoodie in
different ways - hood up, hood down, zipped, unzipped, or even
layered under a jean jacket. With its super soft fabrication,
comfortable fit and cool, sporty style, this hoodie is a versatile
piece that children love to wear year-round. It's available in
baby, toddler and kids sizes and for spring, comes in a bright new
palette of colors like pixie green, ruby red, comet blue and royal
fuchsia. The collection is priced from $25 for baby and toddler to
$29.50 for kids. "Disney Family.com was thrilled to host this
year's Casting Call for the Gap. It was deeply satisfying to enable
parents to share their beautiful children with us and to help them
activate their social networks for fan voting. The viral activity
generated by this was stunning," stated Emily Smith, vice
president, Disney Online Mom and Family Portfolio. About Gap's
Fourth Annual Casting Call: From Sept. 22 to Oct. 22, parents
across the country uploaded photos of their babies and kids at
gap.com/castingcall. Judges then narrowed down the pool of nearly
one million entrants to 20 finalists - 10 babies (ages four and
under) and 10 kids (ages five to 10). The finalists were announced
in early December and it was up to America to cast their vote for
their favorite babies and kids at gap.com/castingcall. The Prizes:
The four winners of this year's Casting Call - William, Shyenne,
Sammy and Madison - will be featured in the windows of babyGap and
GapKids stores from coast-to-coast and receive other incredible
prizes from Gap and Disney Family.com including a $1,000 Gap gift
card and a Disney on Broadway package in New York or Las Vegas for
a two-night VIP Lion King experience. This year, the four Casting
Call winners were not the only ones who received great prizes. For
the first time, Gap and Disney Family.com offered a special Fan
Favorite award, as well as a Voters' Sweepstakes. The family of
Zoe, 3, from Wilmington, NC, received the Fan Favorite award, which
was voted on Sept. 22 through Nov. 17, 2009. As the official "Fan
Favorite," Zoe and her family were awarded a weeklong Luxury
Included® Caribbean family vacation to Beaches Resorts in Turks and
Caicos or Jamaica. During the voting period to determine the four
Casting Call winners - from Dec. 7 through Dec. 21 - voters were
entered into a Voters' Sweepstakes for every vote cast. The lucky
winner, Kristi B. from Arlington, VA, will receive a weeklong
Luxury Included® Caribbean family vacation to Beaches Resorts in
Turks and Caicos or Jamaica as the Voters' Sweepstakes winner. Meet
the Winners: BabyGap [ages four and under]: Shyenne, 2, from
Pembroke Pines, FL, loves making people smile and feel happy. When
she isn't playing with Mommy's iTouch, she is singing along with
her parents to Hip-Hop, R&B and Reggae. Shyenne's favorite
snack foods are vanilla ice cream and watermelon. William, 11
months, from Medford, MA, can be quite silly and loves singing
iconic rhymes like "Twinkle, Twinkle Little Star" and "The Wheels
on the Bus." He loves spending his days with his pet dog at Lake
Quannapowitt in Wakefield. GapKids [ages five to 10]: Madison, 9,
from Long Beach, CA, might dance her way onto the set of Miley
Cyrus' next video! Madison takes eight dance classes a week ranging
in style from Tap, Ballet and Jazz to Hip Hop and Theater. When the
dance shoes come off, she enjoys hanging out with friends and
watching her brother play ice hockey. Sammy, 5, from Saratoga, CA,
wants to be a break-dancer when he grows up and loves listening to
Sammy Hagar and Reggae. His love of the beach and riding his bike
keeps him outdoors a lot, but when he finally comes inside for
dinner, pizza is his first choice. About Gap Inc. Gap Inc. is a
leading global specialty retailer offering clothing, accessories
and personal care products for men, women, children and babies
under the Gap, Banana Republic, Old Navy, Piperlime and Athleta
brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc.
operates more than 3,100 stores in the United States, the United
Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc.
is expanding its international presence with franchise agreements
in Asia, Europe, Latin America and the Middle East. For more
information, please visit gapinc.com. About Disney Family.com
Disney Family.com is part of the Disney Online Mom and Family
Portfolio, a leading group of sites that provide inspiration and
ideas for parents on a variety of topics important to today's
families, including easy recipes, crafts, traveling with children,
pregnancy, and parenting. Other sites in the Portfolio include
Kaboose.com, FamilyFun.com and BabyZone.com. Media Contacts: Katie
O'Kane Kim Terry SS+K for Gap Gap Marketing & PR 212.419.3374
415.427.4844 http://www.newscom.com/cgi-bin/prnh/20100204/SF49435
http://photoarchive.ap.org/ DATASOURCE: Gap Inc. CONTACT: Kim Terry
of Gap Marketing & PR, +1-415-427-4844, , or Katie O'Kane of
SS+K, +1-212-419-3374, , for Gap Web Site: http://gapinc.com/
http://family.go.com/
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