Caswell-Massey, America’s Original Perfumers and
Chemists;
International Flavors & Fragrances,
Inc (IFF) a global leader of taste, scent and nutrition;
and
Yellowstone Forever, the official nonprofit
partner of Yellowstone National Park, are introducing a new ‘Living
Floral’ collection of Fragrance Tonics and Moisturizing Oils
captured from plant species at Yellowstone National Park, using
IFF’s headspace technology. A portion of the proceeds of the
collection will support Yellowstone Forever’s mission of engagement
and support through education and fundraising for the park to
ensure Yellowstone remains an incredible resource for generations
to come, including work to preserve and protect endangered plant
species within the park.
The Yellowstone Living Florals collection,
launching in April 2019, will include five Fragrance Tonics and
five Moisturizing Oils made with Organic Argan and Jojoba
Oils. All products in the collection are derived from Living
Florals and named for five landmark regions within the park:
Lake, Canyon, Mammoth, Tower Fall, and Old
Faithful. Fragrance Tonics will retail at $48 for a 100ml
Bottle; Moisturizing Oils will retail at $42.00 for a 30ml
Bottle.
The Yellowstone Living Floral project has been
in development for over five years, started under a scientific
research permit granted to IFF in 2014 to work with Yellowstone
National Park botanists to study and preserve some of the plant
species unique to the park. Using IFF’s headspace technology
applied to the living flora, IFF was able to identify the “scent
signature” of several of these plant species and to recreate
“nature identical” scent molecules using sustainably sourced
materials without damaging or harming these rare botanical species.
These nature-identical molecules were carefully refined by IFF
perfumers for the collection.
The tonic packaging features images from
Yellowstone’s photography and art archives, and all products
include collectible cards with historical photos and artwork from
the park along with information about supporting Yellowstone
Forever. Additional expeditions are planned for 2019, with more
products planned for the collection in 2020.
The five tonics included in the collection
are:
LAKE is fresh, bright, and
beautiful, with top notes of Verbena, Solar Flower and Lavender;
base notes of Amber and a hint of Plant-based Musk. Composed by IFF
Perfumer MacKenzie Reilly.
CANYON has the scent of fresh
mountain air with Green base notes & a bright, Aquatic opening,
with notes of Blue Lupine, Mountain Forget Me Not, Pine, Juniper,
Cedar, & Moss. Composed by IFF VP Perfumer Yves Cassar.
MAMMOTH captures the spring
thaw of this region with fresh citrus and aromatic notes including
Sage, Mountain Haygrass, Cedarwood, & Earthy Undertones.
Composed by IFF Perfumer MacKenzie Reilly.
TOWER FALL has mineral notes
combined with native aromatics and woods. Includes
Living Rocky Mountain Phlox, Mountain Forget Me Not, Juniper, Wild
Violet, Cedar, & Amber. Composed by IFF Perfumer MacKenzie
Reilly.
OLD FAITHFUL is derived from
rare botanicals near the most active thermal features in the park.
Old Faithful is the most unusual and unique scent, with Sagebrush,
Tree Moss, Birch, & a strong scent of Smoky Wood. Composed by
IFF Senior Perfumer Laurent LeGuernec.
In addition to the collection, Caswell-Massey
and IFF will be supporting an educational program within the park
to educate visitors about rare and endangered plant species at
Yellowstone.
Caswell-Massey President Nick Arauz lead the
development of the project for Caswell-Massey and visited
Yellowstone with IFF and the Yellowstone National Park botanist in
2017 and 2018 for the development of the project: “This
collaboration has been nothing short of amazing for Caswell-Massey.
It’s one of the most remarkable projects our company has undertaken
in our 267 year history; and as an American company driven by an
intense curiosity for botanical formulations, this Yellowstone
Living Floral Collection is a remarkable partnership that enables
us to bring the incredible experience of the park directly to our
customers.”
“This partnership is a great example of
corporate stewardship and research that will strengthen education
and preservation efforts in Yellowstone for years to come,” said
Yellowstone Forever President & CEO Heather White. “We’re
delighted that this unique new collection of products will
introduce many people to this wonderful park and help share the
treasures found within it.”
“With IFF’s 130-year history, it is an honor to
partner with these iconic organizations to create a fragrance
collection that is olfactively engaging, deeply resonant with our
commitment to sustainability and pays tribute to American
perfumery,” said Nicolas Mirzayantz, Divisional CEO Scent, IFF.
“In fragrance creation, there is a great respect for the
gifts and wonder that nature provides and we are committed to
protect it while showcasing its treasured scents. With each of
these fragrances, I believe our perfumers have captured some of
this natural magic of Yellowstone—and the essence of one of the
most breathtakingly impressive areas in the world.”
All of the items that are part of this
collaboration will be available at the Caswell-Massey website
caswellmassey.com, through Yellowstone Forever Park Stores, at
shop.yellowstone.org, and at finer retailers across the country
that carry Caswell-Massey products.
ABOUT CASWELL-MASSEY Founded in 1752 in Newport,
Rhode Island, Caswell-Massey is America’s original apothecary and
perfumery, long considered one of the foremost purveyors of scent
and luxury. Caswell-Massey was the formulator of classic American
fragrances and an early leader in developing many popular remedies
such as their cucumber eye pads, almond and aloe soaps, lotions,
and shaving creams. Many of the fragrances offered by
Caswell-Massey today are rooted in these bespoke fragrances. As
they approach nearly three centuries of being an American Original,
they plan to bring out the best from our archives, strengthen their
community of loyal customers, and create incredible new products
and collaborations worthy of the legendary American brand.
Caswell-Massey can be found online at caswellmassey.com and on
social media @caswellmassey.
ABOUT YELLOWSTONE FOREVER Yellowstone Forever is
the official nonprofit partner of Yellowstone National Park. We
partner with Yellowstone National Park to create opportunities for
all people to experience, enhance, and preserve Yellowstone
forever.
Our combined operations include 11 educational
Park Stores with gross sales of over $5.1 million; the Yellowstone
Forever Institute, which offers more than 600 in-depth programs
each year; a supporter program of 85,000 Yellowstone enthusiasts
raising funds to support critical park priority projects; and an
online community of more than 1 million worldwide.
Yellowstone Forever has provided over $106
million of cash support and over $64 million of in-kind support
since 1933. Our mission of engagement and support through education
and fundraising for the park will ensure Yellowstone remains for
generations to come.
Please visit Yellowstone.org or call
406.848.2400 to learn more.
ABOUT INTERNATIONAL FLAVORS & FRAGRANCES
INC.International Flavors & Fragrances Inc. (NYSE:IFF)
(Euronext Paris: IFF) (TASE: IFF) is a leading innovator of scent,
taste, and nutrition, with 97 manufacturing facilities, 105 R&D
centers, and 39,000 customers globally. At the heart of our
company, we are fueled by a sense of discovery, constantly asking
“what if?” That passion for exploration drives us to co-create
unique products that consumers experience in more than 90,000
unique products sold annually. Our 13,000 team members globally
take advantage of leading consumer insights, naturals exploration,
research and development, creative expertise, and customer intimacy
to develop differentiated offerings for consumer products.
Learn more at www.iff.com, Twitter, Facebook,
Instagram, and LinkedIn.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/6c8ca898-cb31-4f4e-b028-c3e6569aaf77
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/e734b6d8-7b3c-491a-9d9e-e7f4328ab748
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b0ffffdc-1a10-4a53-b2d4-2ea2f4fabeda
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/641ee8b0-0277-44aa-9c17-2f1596c3e12d
Contacts:
Allison Swank
Press & Communications
Caswell-Massey
press@caswellmassey.com
Email: aswank@caswellmassey.com
Sales Inquiries:
wholesalecs@caswellmassey.com
Megan Boyle
Vice President, Marketing & Communications
Email: mboyle@yellowstone.org
Tel: 406.848.2400
Carol Brys
Director, Corporate Communications
International Flavors & Fragrances Inc.
Email: carol.brys@iff.com
Tel: 212-708-7121
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