CENTREVILLE, Va., Jan. 22, 2015 /PRNewswire/ --Carfax is hard at
work helping online used car shoppers easily find the right car and
connect with Carfax Advantage™ dealers. After almost a year,
millions of people have found the car they want and avoided the
ones they don't by starting their used car search with vehicle
history at Carfax.com. Now, new ads from Carfax showing just how
simple car shopping should be are airing nationwide.
"People invest hours looking for the perfect car, only to find
out at the last minute it doesn't have the history they want," said
Larry Gamache, communications
director at Carfax. "At the all-new Carfax.com, we flip the script
and let you choose the vehicle history you want first. In fact,
Carfax Used Car Listings is driving a record number of ready-to-buy
shoppers to Carfax Advantage Dealer websites and stores in its
first year. With a national ad campaign now in full swing and car
buying season right around the corner, more people than ever will
discover how easy it is to shop at Carfax.com."
Carfax Used Car Listings is transforming how used car shoppers
and dealers connect as well. Multiple contact methods for each
dealership are found on both the search results and vehicle details
pages. Interested buyers also can click through directly to the
dealer's website from Carfax.com, a benefit few other listing sites
offer. In addition, there are no ads or other distractions on
Carfax Used Car Listings and every vehicle listed for sale has a
free Carfax Vehicle History Report.
In the latest Carfax ads, viewers get a peek into the Car Fox
den to learn how Carfax helps reduce the time and headache often
associated with online car buying. Car Fox shows a consumer how
easy car shopping is when you start by choosing the vehicle history
you want, such as no reported accidents, Carfax 1-Owner, service
records and more.
The ads were created and produced with the help of Framestore
and Y&R Midwest. Watch Car Fox and Carfax continue their
mission to help millions of people find the right car with the
right history on the Carfax Blog and YouTube channel.
About Carfax (www.carfax.com)
Carfax, a unit of IHS Inc. (NYSE: IHS), is the vehicle history
expert for used car buyers, sellers and the automotive industry.
Carfax created the Vehicle History Report in 1986 and continues to
develop innovative services – like Carfax Used Car Listings and
myCarfax – that make it easier to buy, sell and own a used car. The
company maintains a database comprising over 14 billion vehicle
history records from more than 92,000 sources worldwide. Get a free
Carfax® Vehicle History Report from dealers with every used car for
sale on Carfax.com or look for Carfax Advantage™ dealers in your
area and say 'Show Me the Carfax™'. Based in Englewood, Colorado, USA, IHS is the leading
global source of information, insight and analytics in the
automotive industry and other critical areas that shape today's
business landscape.
Connect with us on Facebook, Google+, LinkedIn and Twitter
@CarfaxReports, read our Blog and Customer Stories, and watch us on
YouTube. Friend Car Fox on Facebook and follow him on Twitter
@TheCarFox. Download the 'Carfax Reports' mobile app from the App
StoreSM and Google PlaySM.
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SOURCE Carfax