Samsara Report: Technology Investments Attract Young Workers to Industries Facing Historic Labor Shortages
February 11 2025 - 7:00AM
Business Wire
Physical operations leaders win over workers
and cut costs with modern technology:
- 85% said modern technology tools have made their industry more
desirable to younger workers
- 71% said they frequently hear from workers about the need for
greater investments in safety and security, and nearly all (99%)
plan to adopt more technology to address their concerns
- 41% have saved more than $1M from safety-focused technology
investments to date
Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the
Connected Operations® Cloud, today announced the release of its
State of Connected Operations Report: Building for the Next
Generation: Workforce Trends in Physical Operations. The report
includes insights from 1,550 physical operations leaders across
seven countries and reveals how their workplaces are transforming
to meet the demands of a new generation while creating safer and
more efficient organizations. The research finds technology is at
the center of their strategy and investments are paying off.
“It’s no secret, the labor market can be tough in industries
like transportation, construction, and field services but we’re
seeing technology make a real difference in how younger talent
views their career opportunities,” said Meagen Eisenberg, Chief
Marketing Officer at Samsara. “Our research shows that technology
is not only making these industries more attractive, but also
helping retain workers for the long term. The ROI is impressive and
yet, there’s so much potential ahead as many are at the beginning
of their digital transformation.”
Modern Technology Tools are a Must-Have for the
Workforce
The majority (85%) of leaders agree that modern technology tools
have made their industries more desirable to younger workers. Many
also report increased employee morale, improved productivity, and
lower turnover. Recognizing their value in protecting workers from
not-at-fault incidents and false claims, leaders ranked cameras as
the top technology for improving recruitment and retention.
Automation and robotics closely followed, reflecting younger
workers' emphasis on job safety and their comfort with technology
that enhances safety.
Despite investments, many workers aren’t yet satisfied, as 71%
of leaders report they frequently hear feedback about the need for
greater investments in safety and security. To address this, nearly
all (99%) plan to increase investments in workforce safety and
security technologies over the next five years, with many
prioritizing IoT-enabled safety devices, automation that reduces
worker exposure to hazards, and predictive safety analytics.
Technology Investments Drive Financial Returns and Unlock New
Efficiencies
Leaders state their technology strategies are driving
significant financial benefits, as 41% report their safety-focused
technology investments have saved their organization more than $1M.
A resounding 99% confirmed that technology has empowered the
workforce to shift their focus toward higher-value tasks, including
preventative maintenance, safety checks, and valuable upskilling
opportunities. The research also revealed widespread adoption of
e-learning platforms, with 85% of organizations already using these
tools. Leaders cite employee retention as the top benefit, which
signals a better employee experience and reduced turnover
costs.
To discover more insights from the State of Connected Operations
Report: Building for the Next Generation: Workforce Trends in
Physical Operations visit here.
About the Research
The survey was conducted by an independent research firm,
Wakefield Research, between October 24 and November 4, 2024. It
surveyed 1,550 physical operations leaders across seven countries:
the United States, Mexico, the United Kingdom, Ireland, France,
Germany, and Canada. The survey was conducted online in English or
translated into local languages as needed. Global results were
aggregated to provide an average. Additional details about the
research can be found in the full report.
About Samsara
Samsara (NYSE: IOT) is the pioneer of the Connected Operations®
Cloud, which is a platform that enables organizations that depend
on physical operations to harness Internet of Things (IoT) data to
develop actionable insights and improve their operations. With tens
of thousands of customers across North America and Europe, Samsara
is a proud technology partner to the people who keep our global
economy running, including the world’s leading organizations across
construction, transportation and warehousing, field services,
manufacturing, retail, logistics, and the public sector. The
company's mission is to increase the safety, efficiency, and
sustainability of the operations that power the global economy.
Samsara is a registered trademark of Samsara Inc. All other
brand names, product names or trademarks belong to their respective
holders.
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Jordie Boyland Samsara media@samsara.com
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