FIFA World Cup™ winners Iker Casillas and Kaká
send original FIFA World Cup™ Trophy on global journey that will
include all 32 qualifying countries for the first time
Original FIFA World Cup™ Trophy unveiled at
Dubai’s Coca-Cola Arena before it embarks on its fifth journey,
travelling to 51 countries and territories
The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today
with a first-stop event in Dubai, where former FIFA World Cup™
winners Iker Casillas and Kaká came together to send the original
FIFA World Cup™ Trophy on its journey around the world ahead of the
tournament later this year.
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the full release here:
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Iker Casillas and Kaká at the FIFA World
Cup Trophy Tour by Coca-Cola First Stop Event in Dubai. Photo
Credit: Getty Images
“As football fans around the world gear up to support their
teams, Coca-Cola is thrilled to offer fans the opportunity to
experience the trophy ahead of the tournament,” said Brad Ross,
Vice President of Global Sports & Entertainment Marketing and
Partnerships at The Coca-Cola Company. “The real magic of the FIFA
World Cup exists with fans believing in their teams and showcasing
their passion for the game.”
Starting today, Coca-Cola is inviting fans to a
once-in-a-lifetime opportunity to see the most recognised symbol in
football and experience the real magic of the world’s largest and
most anticipated single-sport event – the FIFA World Cup™.
The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51
countries and territories, bringing Coca-Cola and FIFA one step
closer to the goal of visiting each of FIFA’s 211 member
associations by 2030. For the first time ever, the tour will visit
all 32 countries that qualified for the FIFA World Cup™, inspiring
fans across the world through exclusive consumer experiences.
“The FIFA World Cup Trophy is one of the greatest symbols in
sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it
on tour gives us a unique opportunity to shine a spotlight on the
fantastic communities around the world who love the beautiful game.
The trophy tour – which will end back in Qatar, our amazing hosts –
highlights our commitment to making football truly global as we
realise the dreams of our fans and bring the joy and excitement of
the FIFA World Cup to their doorsteps, together with our
long-standing partner Coca-Cola.”
FIFA World Cup™ winners Iker Casillas and Kaká shared their
passion for the game at the first-stop event in Dubai.
Kaká said: “It is an incredible honour to be part of the first
stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA
World Cup as a player was when I was just 20 years old, and it is
still fresh in my mind – for me, it was a dream come true.”
Added Iker Casillas: “It was the highlight of my career when I
lifted this very trophy as captain of Spain in 2010. And it is
exciting that someone will have that feeling in Qatar later this
year. It fills me with great pride to join all of you today, as we
kick off the journey of the FIFA World Cup Trophy, bringing it to
the fans across the globe.”
The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to
support the development of sustainability efforts at each location
visited by the tour. For the first time, consumer activations will
be digitally led by Coca-Cola, reducing waste at each stop on the
tour and minimising the consumption of water, energy, materials and
other resources.
The Coca-Cola Company has had a long-standing relationship with
FIFA since 1976 and has been an official FIFA World Cup™ Sponsor
since 1978. Coca-Cola has had stadium advertising at every FIFA
World Cup™ since 1950 and is a long-time supporter of football at
all levels.
About the FIFA World Cup™ Trophy
The FIFA World Cup™ Trophy is awarded to the winners of the FIFA
World Cup™ while remaining in FIFA’s possession. Made of solid gold
and weighing 6.142kg, the trophy depicts two human figures holding
the globe aloft. Its current design dates back to 1974. As one of
the most recognised sports symbols in the world and a priceless
icon, the original FIFA World Cup™ Trophy can only be touched and
held by a very select group of people, which includes former
winners of the FIFA World Cup™ and heads of state. Because
regulations state that the original trophy must remain in FIFA’s
possession and cannot be won outright, the team winning the FIFA
World Cup™ retains the authentic trophy temporarily and is then
permanently awarded the tournament edition trophy, the FIFA World
Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold,
and engraved with the year, host country and winners of the
respective event).
The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary
opportunity for people to take in a piece of football history and
share their passion for the sport with each other. The emotions of
seeing the original FIFA World Cup™ Trophy will stay in football
fans’ memories forever.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and
Ayataka. Our nutrition, juice, dairy and plant-based beverage
brands include Minute Maid, Simply, innocent, Del Valle, fairlife
and AdeS. We’re constantly transforming our portfolio, from
reducing sugar in our drinks to bringing innovative new products to
market. We seek to positively impact people’s lives, communities
and the planet through water replenishment, packaging recycling,
sustainable sourcing practices and carbon emissions reductions
across our value chain. Together with our bottling partners, we
employ more than 700,000 people, helping bring economic opportunity
to local communities worldwide. Learn more at
www.coca-colacompany.com and follow us on Twitter, Instagram,
Facebook and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20220512005313/en/
Alison Glenn press@coca-cola.com
Coca Cola (NYSE:KO)
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