CINCINNATI, Jan. 3, 2018 /PRNewswire/ -- The Kroger Co.
(NYSE: KR) announced today the expansion of its Simple
Truth® brand and launch of its largest-ever Our
Brands customer sales promotion, featuring savings on thousands
of Simple Truth® and Simple Truth Organic® items.
"We're proud of the high-quality ingredients that go into our
Simple Truth® products. We're equally proud of what's not in these
foods. Simple Truth® products are free from 101+ artificial
preservatives and ingredients," said Robert
Clark, Kroger's senior vice president of merchandising.
"Instead of GMOs and antibiotics, Simple Truth® offers clean labels
and fantastic flavors. Kroger has led the way for more than a
decade in making natural and organic products more mainstream and
accessible. We've always believed that our customers shouldn't have
to pay higher prices just because a product is natural or organic.
The truth is, we've always been affordable."
Kroger introduced Simple Truth® in its fourth quarter 2012, and
the brand now offers over 1,400 unique products across multiple
categories, including grocery, meat, produce, deli, bakery, baby,
household essentials and personal care. Simple Truth® also offers
more Fair Trade Certified™ products than any other private label
grocery brand in the country.
With the help of 84.51° insights, Simple Truth® will continue to
innovate and introduce new affordable items in 2018 that align with
customer trends, including increasingly popular categories like
beverage, snacking and non-animal proteins. These growing trends
have already inspired the Our Brands innovation team to
develop exciting new items like Simple Truth Organic® sports
drinks, Simple Truth Organic® sparkling coconut waters, Simple
Truth® fruit and nut bars and Simple Truth® meatless entrees.
In Kroger's third quarter 2017, Our Brands delivered
strong performance, making up 28.2 percent of unit sales and 25.6
percent of sales dollars, excluding fuel and pharmacy. Simple Truth
continued to grow in popularity the same quarter, with sales
growing 19 percent.
"Our Brands is shaping the way we are redefining the
grocery customer experience as outlined in our Restock
Kroger plan," Mr. Clark continued.
Simple Truth products are exclusive to the Kroger Family of
Stores and customers can purchase the brand in a variety of ways:
in a store; through ClickList; or Vitacost.com for ship-to-home
delivery.
To learn more about Simple Truth, customers can visit
www.simpletruth.com to download over $100 in digital coupon savings and view recipes,
product reviews and nutrition advice.
At The Kroger Co., we are dedicated to our purpose:
to Feed the Human Spirit™. We are 453,000
associates who serve nearly nine million customers every day in
2,793 retail food stores under a variety of local banner
names in 35 states and the District of Columbia. Our
Family of Companies operates an expanding ClickList offering – a
personalized order online service – in addition to 2,258
pharmacies, 783 convenience stores, 307 fine jewelry stores, 222
retail health clinics, 1,472 supermarket fuel centers and 38 food
production plants in the United
States. Our Company has been recognized as one of America's
most generous companies for our support of more than 100 Feeding
America food bank partners, breast cancer research and awareness,
the military and their families, and more than 145,000 community
organizations including schools. As a leader in supplier diversity,
we are a proud member of the Billion Dollar
Roundtable.
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SOURCE The Kroger Co.